{"id":210,"count":60,"description":"<p><strong>Google l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t th\u1ebf gi\u1edbi, \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh c\u00e1ch con ng\u01b0\u1eddi ti\u1ebfp c\u1eadn th\u00f4ng tin v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 h\u00e0ng ng\u00e0y. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 l\u1ecbch s\u1eed h\u00ecnh th\u00e0nh v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a Google trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y!<\/strong><\/p>\r\n<p style=\"text-align: center\">[wpcode id=\"18498\"]<\/p>\r\n<h2>1. L\u1ecbch s\u1eed h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n<\/h2>\r\n<p>T\u1eeb m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u01a1n gi\u1ea3n, Google \u0111\u00e3 m\u1edf r\u1ed9ng th\u00e0nh m\u1ed9t h\u1ec7 sinh th\u00e1i c\u00f4ng ngh\u1ec7 kh\u1ed5ng l\u1ed3, bao g\u1ed3m ph\u1ea7n m\u1ec1m, ph\u1ea7n c\u1ee9ng, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, qu\u1ea3ng c\u00e1o v\u00e0 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y.<\/p>\r\n<h3>1.1 Th\u00e0nh l\u1eadp<\/h3>\r\n<p>Google b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u c\u1ee7a <a href=\"https:\/\/vi.wikipedia.org\/wiki\/Larry_Page\">Larry Page<\/a> v\u00e0 <a href=\"https:\/\/vi.wikipedia.org\/wiki\/Sergey_Brin\">Sergey Brin<\/a> khi h\u1ecd c\u00f2n l\u00e0 nghi\u00ean c\u1ee9u sinh t\u1ea1i \u0110\u1ea1i h\u1ecdc Stanford. N\u0103m 1996, h\u1ecd ph\u00e1t tri\u1ec3n m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 t\u00ean \"BackRub\", v\u1edbi m\u1ee5c ti\u00eau s\u1eafp x\u1ebfp v\u00e0 t\u1ed5 ch\u1ee9c l\u1ea1i th\u00f4ng tin tr\u00ean Internet m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n. \u0110\u1ebfn n\u0103m 1998, Google ch\u00ednh th\u1ee9c ra \u0111\u1eddi v\u1edbi kho\u1ea3n \u0111\u1ea7u t\u01b0 100.000 USD t\u1eeb <a href=\"https:\/\/en.wikipedia.org\/wiki\/Andy_Bechtolsheim\">Andy Bechtolsheim<\/a>, \u0111\u1ed3ng s\u00e1ng l\u1eadp Sun Microsystems.<\/p>\r\n<p>S\u1ef1 ra \u0111\u1eddi c\u1ee7a Google \u0111\u00e3 \u0111\u1eb7t n\u1ec1n m\u00f3ng cho m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng trong l\u0129nh v\u1ef1c t\u00ecm ki\u1ebfm th\u00f4ng tin, gi\u00fap ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp tri th\u1ee9c nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\r\n\r\n[caption id=\"attachment_22475\" align=\"aligncenter\" width=\"768\"]<img class=\"size-full wp-image-22475\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/03\/thanh-lap.webp\" alt=\"Google b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u c\u1ee7a Larry Page v\u00e0 Sergey Brin.\" width=\"768\" height=\"512\" \/> Google b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u c\u1ee7a Larry Page v\u00e0 Sergey Brin.[\/caption]\r\n\r\n<h3>1.2 Ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng<\/h3>\r\n<h4>1.2.1 Google Search \u2013 S\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean v\u00e0 n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i<\/h4>\r\n<p>Ngay sau khi ra m\u1eaft v\u00e0o n\u0103m 1998, Google Search nhanh ch\u00f3ng tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ph\u1ed5 bi\u1ebfn nh\u1ea5t th\u1ebf gi\u1edbi nh\u1edd thu\u1eadt to\u00e1n PageRank gi\u00fap tr\u1ea3 v\u1ec1 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ch\u00ednh x\u00e1c h\u01a1n. \u0110\u1ebfn \u0111\u1ea7u nh\u1eefng n\u0103m 2000, Google \u0111\u00e3 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u c\u1ee7a m\u00ecnh b\u1eb1ng vi\u1ec7c li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm. Nh\u1eefng c\u00f4ng ngh\u1ec7 nh\u01b0 RankBrain (h\u1ecdc m\u00e1y \u0111\u1ec3 hi\u1ec3u ng\u1eef c\u1ea3nh t\u00ecm ki\u1ebfm), BERT (x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean) v\u00e0 Search Generative Experience (SGE - t\u00edch h\u1ee3p AI v\u00e0o t\u00ecm ki\u1ebfm) \u0111\u00e3 gi\u00fap n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\r\n<h4>1.2.2 \u0110a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m \u2013 M\u1edf r\u1ed9ng h\u1ec7 sinh th\u00e1i c\u00f4ng ngh\u1ec7<\/h4>\r\n<p>B\u00ean c\u1ea1nh c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, Google \u0111\u00e3 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng kinh doanh b\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n ho\u1eb7c mua l\u1ea1i nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7 quan tr\u1ecdng:<\/p>\r\n<ul>\r\n\t<li>Google Ads (2000): Ra m\u1eaft v\u1edbi t\u00ean g\u1ecdi Google AdWords, nay l\u00e0 Google Ads, n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u1ee7a Google \u0111\u00e3 tr\u1edf th\u00e0nh ngu\u1ed3n thu ch\u00ednh c\u1ee7a c\u00f4ng ty. H\u1ec7 th\u1ed1ng n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb.<\/li>\r\n\t<li>Android (2005): Google mua l\u1ea1i Android Inc. v\u00e0 ph\u00e1t tri\u1ec3n h\u1ec7 \u0111i\u1ec1u h\u00e0nh Android, n\u1ec1n t\u1ea3ng hi\u1ec7n \u0111ang chi\u1ebfm th\u1ecb ph\u1ea7n l\u1edbn nh\u1ea5t trong th\u1ecb tr\u01b0\u1eddng smartphone to\u00e0n c\u1ea7u. Android \u0111\u00e3 tr\u1edf th\u00e0nh h\u1ec7 \u0111i\u1ec1u h\u00e0nh quan tr\u1ecdng, h\u1ed7 tr\u1ee3 h\u00e0ng t\u1ef7 thi\u1ebft b\u1ecb tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.<\/li>\r\n\t<li>Google Maps (2005): Ban \u0111\u1ea7u l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m b\u1ea3n \u0111\u1ed3 tr\u00ean desktop, Google Maps \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 \u0111i\u1ec1u h\u01b0\u1edbng m\u1ea1nh m\u1ebd, t\u00edch h\u1ee3p AI, th\u00f4ng tin giao th\u00f4ng tr\u1ef1c ti\u1ebfp v\u00e0 h\u1ed7 tr\u1ee3 t\u00ecm ki\u1ebfm \u0111\u1ecba \u0111i\u1ec3m th\u00f4ng minh.<\/li>\r\n\t<li>YouTube (2006): Google mua l\u1ea1i YouTube v\u1edbi gi\u00e1 1,65 t\u1ef7 USD, bi\u1ebfn n\u1ec1n t\u1ea3ng n\u00e0y th\u00e0nh d\u1ecbch v\u1ee5 chia s\u1ebb video l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi. Hi\u1ec7n nay, YouTube kh\u00f4ng ch\u1ec9 l\u00e0 n\u01a1i cung c\u1ea5p n\u1ed9i dung gi\u1ea3i tr\u00ed m\u00e0 c\u00f2n l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng quan tr\u1ecdng cho gi\u00e1o d\u1ee5c, qu\u1ea3ng c\u00e1o v\u00e0 ph\u00e1t tri\u1ec3n c\u1ed9ng \u0111\u1ed3ng s\u00e1ng t\u1ea1o n\u1ed9i dung.<\/li>\r\n<\/ul>\r\n\r\n[caption id=\"attachment_22470\" align=\"aligncenter\" width=\"768\"]<img class=\"size-full wp-image-22470\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/03\/da-dang-hoa-san-pham.webp\" alt=\"Google \u0111\u00e3 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng kinh doanh b\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n ho\u1eb7c mua l\u1ea1i nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7.\" width=\"768\" height=\"512\" \/> Google \u0111\u00e3 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng kinh doanh b\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n ho\u1eb7c mua l\u1ea1i nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7.[\/caption]\r\n\r\n<ul>\r\n\t<li>C\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c: Google ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 Gmail (d\u1ecbch v\u1ee5 email mi\u1ec5n ph\u00ed), Google Drive (l\u01b0u tr\u1eef \u0111\u00e1m m\u00e2y), Google Photos (l\u01b0u tr\u1eef v\u00e0 qu\u1ea3n l\u00fd \u1ea3nh), Google Assistant (tr\u1ee3 l\u00fd \u1ea3o AI), Chrome (tr\u00ecnh duy\u1ec7t web ph\u1ed5 bi\u1ebfn nh\u1ea5t th\u1ebf gi\u1edbi), Pixel (d\u00f2ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh) v\u00e0 Google Cloud (d\u1ecbch v\u1ee5 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y).<\/li>\r\n<\/ul>\r\n<h4>1.2.3 Alphabet Inc. \u2013 B\u01b0\u1edbc ngo\u1eb7t t\u00e1i c\u01a1 c\u1ea5u<\/h4>\r\n<p>N\u0103m 2015, Google th\u1ef1c hi\u1ec7n m\u1ed9t b\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng khi t\u00e1i c\u01a1 c\u1ea5u th\u00e0nh c\u00f4ng ty con c\u1ee7a <a href=\"https:\/\/en.wikipedia.org\/wiki\/Alphabet_Inc.\">Alphabet Inc.<\/a> M\u1ee5c ti\u00eau c\u1ee7a s\u1ef1 thay \u0111\u1ed5i n\u00e0y l\u00e0:<\/p>\r\n<ul>\r\n\t<li>T\u1eadp trung v\u00e0o m\u1ea3ng kinh doanh c\u1ed1t l\u00f5i: Google c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m ch\u00ednh nh\u01b0 t\u00ecm ki\u1ebfm, qu\u1ea3ng c\u00e1o, YouTube, Android v\u00e0 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y m\u00e0 kh\u00f4ng b\u1ecb ph\u00e2n t\u00e1n ngu\u1ed3n l\u1ef1c.<\/li>\r\n\t<li>T\u1ea1o kh\u00f4ng gian cho c\u00e1c d\u1ef1 \u00e1n tham v\u1ecdng: Alphabet Inc. gi\u00fap c\u00e1c s\u00e1ng ki\u1ebfn c\u00f4ng ngh\u1ec7 nh\u01b0 Waymo (xe t\u1ef1 l\u00e1i), Verily (c\u00f4ng ngh\u1ec7 y t\u1ebf) v\u00e0 DeepMind (AI ti\u00ean ti\u1ebfn) ph\u00e1t tri\u1ec3n \u0111\u1ed9c l\u1eadp m\u00e0 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ed1t l\u00f5i c\u1ee7a Google.<\/li>\r\n\t<li>Linh ho\u1ea1t h\u01a1n trong \u0111i\u1ec1u h\u00e0nh: Vi\u1ec7c t\u00e1i c\u01a1 c\u1ea5u gi\u00fap Alphabet qu\u1ea3n l\u00fd c\u00e1c c\u00f4ng ty con hi\u1ec7u qu\u1ea3 h\u01a1n, t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c v\u00e0 t\u1ea1o ra m\u1ed9t h\u1ec7 sinh th\u00e1i \u0111\u1ed5i m\u1edbi m\u1ea1nh m\u1ebd.<\/li>\r\n<\/ul>\r\n\r\n[caption id=\"attachment_22467\" align=\"aligncenter\" width=\"768\"]<img class=\"size-full wp-image-22467\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/03\/Alphabet-Inc-buoc-ngoat-tai-co-cau.webp\" alt=\"N\u0103m 2015, Google th\u1ef1c hi\u1ec7n m\u1ed9t b\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng khi t\u00e1i c\u01a1 c\u1ea5u th\u00e0nh c\u00f4ng ty con c\u1ee7a Alphabet Inc.\" width=\"768\" height=\"512\" \/> N\u0103m 2015, Google th\u1ef1c hi\u1ec7n m\u1ed9t b\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng khi t\u00e1i c\u01a1 c\u1ea5u th\u00e0nh c\u00f4ng ty con c\u1ee7a Alphabet Inc.[\/caption]\r\n\r\n<h2>2. Nh\u1eefng \u0111\u00f3ng g\u00f3p n\u1ed5i b\u1eadt c\u1ee7a Google<\/h2>\r\n<h3>2.1 C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/h3>\r\n<p>Google Search l\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ph\u1ed5 bi\u1ebfn nh\u1ea5t th\u1ebf gi\u1edbi, chi\u1ebfm h\u01a1n 90% th\u1ecb ph\u1ea7n to\u00e0n c\u1ea7u. K\u1ec3 t\u1eeb khi ra \u0111\u1eddi v\u00e0o n\u0103m 1998, Google \u0111\u00e3 c\u00e1ch m\u1ea1ng h\u00f3a c\u00e1ch con ng\u01b0\u1eddi ti\u1ebfp c\u1eadn th\u00f4ng tin tr\u00ean Internet. Thay v\u00ec m\u1ea5t th\u1eddi gian t\u00ecm ki\u1ebfm th\u00f4ng tin trong h\u00e0ng tr\u0103m trang web ri\u00eang l\u1ebb, ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 c\u1ea7n nh\u1eadp m\u1ed9t t\u1eeb kh\u00f3a v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 trong v\u00f2ng ch\u01b0a \u0111\u1ea7y m\u1ed9t gi\u00e2y.<\/p>\r\n<p>\u0110i\u1ec3m n\u1ed5i b\u1eadt:<\/p>\r\n<ul>\r\n\t<li>Thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm ti\u00ean ti\u1ebfn: Google li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn v\u1edbi c\u00e1c thu\u1eadt to\u00e1n nh\u01b0 PageRank, RankBrain, BERT, gi\u00fap n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/li>\r\n\t<li>T\u00ecm ki\u1ebfm \u0111a d\u1ea1ng: H\u1ed7 tr\u1ee3 nhi\u1ec1u lo\u1ea1i t\u00ecm ki\u1ebfm nh\u01b0 v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh (Google Images), gi\u1ecdng n\u00f3i, t\u00ecm ki\u1ebfm tr\u1ef1c ti\u1ebfp t\u1eeb camera (Google Lens).<\/li>\r\n\t<li>AI h\u1ed7 tr\u1ee3 t\u00ecm ki\u1ebfm: Search Generative Experience (SGE) t\u00edch h\u1ee3p tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm th\u00f4ng tin theo ng\u1eef c\u1ea3nh t\u1ed1t h\u01a1n.<\/li>\r\n<\/ul>\r\n<p>Nh\u1edd Google Search, h\u00e0ng t\u1ef7 ng\u01b0\u1eddi d\u00f9ng tr\u00ean th\u1ebf gi\u1edbi c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn th\u00f4ng tin, h\u1ed7 tr\u1ee3 h\u1ecdc t\u1eadp, nghi\u00ean c\u1ee9u v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c h\u01a1n trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y. C\u00f4ng c\u1ee5 n\u00e0y \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch con ng\u01b0\u1eddi khai th\u00e1c tri th\u1ee9c, gi\u00fap th\u00f4ng tin tr\u1edf n\u00ean minh b\u1ea1ch v\u00e0 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn h\u01a1n.<\/p>\r\n\r\n[caption id=\"attachment_22469\" align=\"aligncenter\" width=\"768\"]<img class=\"size-full wp-image-22469\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/03\/cong-cu-tim-kiem.webp\" alt=\"Google Search l\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ph\u1ed5 bi\u1ebfn nh\u1ea5t th\u1ebf gi\u1edbi, chi\u1ebfm h\u01a1n 90% th\u1ecb ph\u1ea7n to\u00e0n c\u1ea7u.\" width=\"768\" height=\"512\" \/> Google Search l\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ph\u1ed5 bi\u1ebfn nh\u1ea5t th\u1ebf gi\u1edbi, chi\u1ebfm h\u01a1n 90% th\u1ecb ph\u1ea7n to\u00e0n c\u1ea7u.[\/caption]\r\n\r\n<h3>2.2 Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn<\/h3>\r\n<p>Google kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng ty h\u00e0ng \u0111\u1ea7u v\u1ec1 t\u00ecm ki\u1ebfm m\u00e0 c\u00f2n l\u00e0 \u201c\u00f4ng tr\u00f9m\u201d trong ng\u00e0nh qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. N\u0103m 2000, Google ra m\u1eaft Google AdWords (nay l\u00e0 Google Ads), t\u1ea1o ra m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng trong ng\u00e0nh qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1. Hi\u1ec7n nay, Google Ads chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn trong t\u1ed5ng doanh thu c\u1ee7a Google v\u00e0 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 quan tr\u1ecdng nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\r\n<p>\u0110i\u1ec3m n\u1ed5i b\u1eadt:<\/p>\r\n<ul>\r\n\t<li>H\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o \u0111a d\u1ea1ng: Search Ads gi\u00fap hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o ngay tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google, gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u c\u1ee5 th\u1ec3. Display Ads xu\u1ea5t hi\u1ec7n tr\u00ean h\u00e0ng tri\u1ec7u trang web \u0111\u1ed1i t\u00e1c c\u1ee7a Google, t\u1ed1i \u01b0u h\u00f3a kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb th\u01b0\u01a1ng hi\u1ec7u. YouTube Ads t\u1eadn d\u1ee5ng n\u1ec1n t\u1ea3ng video l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi \u0111\u1ec3 \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua n\u1ed9i dung tr\u1ef1c quan. App Campaigns h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n t\u1ed1i \u01b0u h\u00f3a l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng.<\/li>\r\n\t<li>C\u00f4ng ngh\u1ec7 \u0111\u1ea5u gi\u00e1 th\u1eddi gian th\u1ef1c (Real-Time Bidding - RTB): T\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o.<\/li>\r\n\t<li>H\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u m\u1ea1nh m\u1ebd: Google Ads s\u1eed d\u1ee5ng d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o, gi\u00fap doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n ROI (l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0).<\/li>\r\n<\/ul>\r\n<p>Nh\u1edd m\u00f4 h\u00ecnh qu\u1ea3ng c\u00e1o theo t\u1eeb kh\u00f3a v\u00e0 \u0111\u1ea5u gi\u00e1 th\u1eddi gian th\u1ef1c (Real-Time Bidding), Google \u0111\u00e3 gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed qu\u1ea3ng c\u00e1o, \u0111\u1ed3ng th\u1eddi c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1ch hi\u1ec3n th\u1ecb n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u t\u00ecm ki\u1ebfm.<\/p>\r\n\r\n[caption id=\"attachment_22474\" align=\"aligncenter\" width=\"768\"]<img class=\"size-full wp-image-22474\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/03\/quang-cao-truc-tuyen.webp\" alt=\"N\u0103m 2000, Google ra m\u1eaft Google AdWords (nay l\u00e0 Google Ads), t\u1ea1o ra m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng trong ng\u00e0nh qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1.\" width=\"768\" height=\"512\" \/> N\u0103m 2000, Google ra m\u1eaft Google AdWords (nay l\u00e0 Google Ads), t\u1ea1o ra m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng trong ng\u00e0nh qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1.[\/caption]\r\n\r\n<h3>2.3 \u0110i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y<\/h3>\r\n<p>Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a, \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu c\u1ee7a h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7. Google Cloud ra m\u1eaft v\u00e0o n\u0103m 2008 \u0111\u00e3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y h\u00e0ng \u0111\u1ea7u, c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi AWS (Amazon Web Services) v\u00e0 Microsoft Azure.<\/p>\r\n<p>\u0110i\u1ec3m n\u1ed5i b\u1eadt:<\/p>\r\n<ul>\r\n\t<li>H\u1ec7 sinh th\u00e1i s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng: Google Cloud Storage \u0111\u1ea3m b\u1ea3o l\u01b0u tr\u1eef d\u1eef li\u1ec7u an to\u00e0n tr\u00ean \u0111\u00e1m m\u00e2y; BigQuery h\u1ed7 tr\u1ee3 x\u1eed l\u00fd d\u1eef li\u1ec7u l\u1edbn v\u1edbi t\u1ed1c \u0111\u1ed9 cao; Google Kubernetes Engine (GKE) gi\u00fap qu\u1ea3n l\u00fd container hi\u1ec7u qu\u1ea3; Google Cloud AI mang \u0111\u1ebfn c\u00e1c c\u00f4ng c\u1ee5 AI v\u00e0 h\u1ecdc m\u00e1y ti\u00ean ti\u1ebfn, h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 th\u00f4ng minh.<\/li>\r\n\t<li>T\u00edch h\u1ee3p AI v\u00e0 d\u1eef li\u1ec7u l\u1edbn: Google Cloud cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Vertex AI gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai m\u00f4 h\u00ecnh AI d\u1ec5 d\u00e0ng.<\/li>\r\n\t<li>B\u1ea3o m\u1eadt m\u1ea1nh m\u1ebd: Google Cloud s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u00e3 h\u00f3a ti\u00ean ti\u1ebfn, \u0111\u1ea3m b\u1ea3o an to\u00e0n d\u1eef li\u1ec7u cho kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p.<\/li>\r\n<\/ul>\r\n\r\n[caption id=\"attachment_22472\" align=\"aligncenter\" width=\"768\"]<img class=\"size-full wp-image-22472\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/03\/dien-toan-dam-may.webp\" alt=\"Google Cloud ra m\u1eaft v\u00e0o n\u0103m 2008 \u0111\u00e3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y h\u00e0ng \u0111\u1ea7u,\" width=\"768\" height=\"512\" \/> Google Cloud ra m\u1eaft v\u00e0o n\u0103m 2008 \u0111\u00e3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y h\u00e0ng \u0111\u1ea7u,[\/caption]\r\n\r\n<p>\u0110i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y c\u1ee7a Google gi\u00fap doanh nghi\u1ec7p l\u01b0u tr\u1eef, x\u1eed l\u00fd d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3 h\u01a1n, \u0111\u1ed3ng th\u1eddi h\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n c\u00e1c \u1ee9ng d\u1ee5ng AI m\u1ea1nh m\u1ebd. C\u00e1c gi\u1ea3i ph\u00e1p c\u1ee7a Google Cloud c\u0169ng \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i trong l\u0129nh v\u1ef1c t\u00e0i ch\u00ednh, y t\u1ebf, gi\u00e1o d\u1ee5c v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, gi\u00fap t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh v\u1eadn h\u00e0nh v\u00e0 gi\u1ea3m chi ph\u00ed h\u1ea1 t\u1ea7ng.<\/p>\r\n<h3>2.4 Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI)<\/h3>\r\n<p>Google l\u00e0 c\u00f4ng ty ti\u00ean phong trong l\u0129nh v\u1ef1c tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u1edbi nhi\u1ec1u nghi\u00ean c\u1ee9u v\u00e0 \u1ee9ng d\u1ee5ng AI v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh. Vi\u1ec7c s\u1edf h\u1eefu DeepMind \u2013 m\u1ed9t trong nh\u1eefng ph\u00f2ng nghi\u00ean c\u1ee9u AI h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi gi\u00fap Google ph\u00e1t tri\u1ec3n c\u00e1c c\u00f4ng ngh\u1ec7 AI ti\u00ean ti\u1ebfn.<\/p>\r\n<p>\u0110i\u1ec3m n\u1ed5i b\u1eadt:<\/p>\r\n<ul>\r\n\t<li>AI \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o nhi\u1ec1u s\u1ea3n ph\u1ea9m: AI \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o Google Search gi\u00fap c\u1ea3i thi\u1ec7n \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Ngo\u00e0i ra, Google Translate c\u00f2n \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng AI \u0111\u1ec3 d\u1ecbch thu\u1eadt ch\u00ednh x\u00e1c h\u01a1n v\u1edbi h\u01a1n 100 ng\u00f4n ng\u1eef. Google Photos s\u1eed d\u1ee5ng AI \u0111\u1ec3 nh\u1eadn di\u1ec7n h\u00ecnh \u1ea3nh, ph\u00e2n lo\u1ea1i t\u1ef1 \u0111\u1ed9ng v\u00e0 t\u1ea1o album th\u00f4ng minh.<\/li>\r\n\t<li>Nhi\u1ec1u d\u1ef1 \u00e1n AI mang t\u00ednh \u0111\u1ed9t ph\u00e1: AlphaGo - h\u1ec7 th\u1ed1ng AI \u0111\u1ea7u ti\u00ean \u0111\u00e1nh b\u1ea1i k\u1ef3 th\u1ee7 c\u1edd v\u00e2y chuy\u00ean nghi\u1ec7p, m\u1edf ra ti\u1ec1m n\u0103ng AI trong l\u0129nh v\u1ef1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ra quy\u1ebft \u0111\u1ecbnh. Google Bard (nay l\u00e0 Gemini) m\u00f4 h\u00ecnh AI ng\u00f4n ng\u1eef ti\u00ean ti\u1ebfn \u0111ang c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi ChatGPT trong l\u0129nh v\u1ef1c AI h\u1ed9i tho\u1ea1i.<\/li>\r\n<\/ul>\r\n\r\n[caption id=\"attachment_22476\" align=\"aligncenter\" width=\"768\"]<img class=\"size-full wp-image-22476\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/03\/tri-tue-nhan-tao-AI.webp\" alt=\"Google s\u1edf h\u1eefu DeepMind \u2013 m\u1ed9t trong nh\u1eefng ph\u00f2ng nghi\u00ean c\u1ee9u AI h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi\" width=\"768\" height=\"512\" \/> Google s\u1edf h\u1eefu DeepMind \u2013 m\u1ed9t trong nh\u1eefng ph\u00f2ng nghi\u00ean c\u1ee9u AI h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi[\/caption]\r\n\r\n<p>V\u1edbi nh\u1eefng b\u01b0\u1edbc ti\u1ebfn m\u1ea1nh m\u1ebd trong AI, Google kh\u00f4ng ch\u1ec9 m\u1edf r\u1ed9ng \u1ee9ng d\u1ee5ng AI v\u00e0o \u0111\u1eddi s\u1ed1ng m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y nghi\u00ean c\u1ee9u AI ti\u00ean ti\u1ebfn, gi\u00fap \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o trong nhi\u1ec1u l\u0129nh v\u1ef1c.<\/p>\r\n<h3>2.5 C\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1c<\/h3>\r\n<p>Ngo\u00e0i c\u00e1c l\u0129nh v\u1ef1c c\u1ed1t l\u00f5i nh\u01b0 t\u00ecm ki\u1ebfm, qu\u1ea3ng c\u00e1o, \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y v\u00e0 AI, Google c\u00f2n s\u1edf h\u1eefu nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u1ee5c v\u1ee5 h\u00e0ng t\u1ef7 ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m s\u1ed1 m\u00e0 c\u00f2n thay \u0111\u1ed5i c\u00e1ch con ng\u01b0\u1eddi giao ti\u1ebfp, l\u00e0m vi\u1ec7c v\u00e0 gi\u1ea3i tr\u00ed.<\/p>\r\n<ul>\r\n\t<li>Gmail \u2013 D\u1ecbch v\u1ee5 email ph\u1ed5 bi\u1ebfn nh\u1ea5t th\u1ebf gi\u1edbi, cung c\u1ea5p giao di\u1ec7n tr\u1ef1c quan, dung l\u01b0\u1ee3ng l\u01b0u tr\u1eef l\u1edbn v\u00e0 t\u00edch h\u1ee3p AI gi\u00fap ph\u00e2n lo\u1ea1i th\u01b0 t\u1ef1 \u0111\u1ed9ng, gi\u1ea3m spam v\u00e0 t\u0103ng c\u01b0\u1eddng b\u1ea3o m\u1eadt. V\u1edbi h\u01a1n 1.8 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng, Gmail \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 li\u00ean l\u1ea1c quan tr\u1ecdng cho c\u00e1 nh\u00e2n v\u00e0 doanh nghi\u1ec7p.<\/li>\r\n\t<li>Google Drive &amp; Google Photos \u2013 N\u1ec1n t\u1ea3ng l\u01b0u tr\u1eef \u0111\u00e1m m\u00e2y m\u1ea1nh m\u1ebd, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng l\u01b0u tr\u1eef, chia s\u1ebb v\u00e0 \u0111\u1ed3ng b\u1ed9 h\u00f3a d\u1eef li\u1ec7u tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb. Google Photos s\u1eed d\u1ee5ng AI \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng s\u1eafp x\u1ebfp \u1ea3nh, nh\u1eadn di\u1ec7n khu\u00f4n m\u1eb7t v\u00e0 t\u1ea1o album th\u00f4ng minh, gi\u00fap qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh d\u1ec5 d\u00e0ng h\u01a1n.<\/li>\r\n<\/ul>\r\n\r\n[caption id=\"attachment_22468\" align=\"aligncenter\" width=\"768\"]<img class=\"size-full wp-image-22468\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/03\/cac-san-pham-va-dich-vu-khac.webp\" alt=\"Google s\u1edf h\u1eefu nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u1ee5c v\u1ee5 h\u00e0ng t\u1ef7 ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.\" width=\"768\" height=\"512\" \/> Google s\u1edf h\u1eefu nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u1ee5c v\u1ee5 h\u00e0ng t\u1ef7 ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.[\/caption]\r\n\r\n<ul>\r\n\t<li>Google Maps \u2013 \u1ee8ng d\u1ee5ng b\u1ea3n \u0111\u1ed3 h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, h\u1ed7 tr\u1ee3 t\u00ecm ki\u1ebfm \u0111\u1ecba \u0111i\u1ec3m, ch\u1ec9 \u0111\u01b0\u1eddng theo th\u1eddi gian th\u1ef1c v\u00e0 c\u1eadp nh\u1eadt t\u00ecnh tr\u1ea1ng giao th\u00f4ng li\u00ean t\u1ee5c. Google Maps c\u0169ng cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng nh\u01b0 Street View, t\u00ecm ki\u1ebfm doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 d\u1ef1 \u0111o\u00e1n h\u00e0nh tr\u00ecnh d\u1ef1a tr\u00ean AI.<\/li>\r\n\t<li>YouTube \u2013 N\u1ec1n t\u1ea3ng chia s\u1ebb video l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi v\u1edbi h\u01a1n 2,5 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng. Kh\u00f4ng ch\u1ec9 l\u00e0 n\u01a1i gi\u1ea3i tr\u00ed, YouTube c\u00f2n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong gi\u00e1o d\u1ee5c, qu\u1ea3ng c\u00e1o v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung, gi\u00fap h\u00e0ng tri\u1ec7u nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung ki\u1ebfm ti\u1ec1n t\u1eeb video c\u1ee7a h\u1ecd.<\/li>\r\n\t<li>Android \u2013 H\u1ec7 \u0111i\u1ec1u h\u00e0nh di \u0111\u1ed9ng ph\u1ed5 bi\u1ebfn nh\u1ea5t th\u1ebf gi\u1edbi, chi\u1ebfm h\u01a1n 70% th\u1ecb ph\u1ea7n smartphone to\u00e0n c\u1ea7u. Android cung c\u1ea5p m\u1ed9t h\u1ec7 sinh th\u00e1i m\u1edf cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng, h\u1ed7 tr\u1ee3 \u0111a d\u1ea1ng thi\u1ebft b\u1ecb t\u1eeb \u0111i\u1ec7n tho\u1ea1i, m\u00e1y t\u00ednh b\u1ea3ng \u0111\u1ebfn smartwatch v\u00e0 TV.<\/li>\r\n<\/ul>\r\n<h2>3. T\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a Google trong ng\u00e0nh c\u00f4ng ngh\u1ec7<\/h2>\r\n<h3>3.1 Th\u1ecb ph\u1ea7n th\u1ed1ng tr\u1ecb trong nhi\u1ec1u l\u0129nh v\u1ef1c<\/h3>\r\n<p>Google gi\u1eef v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u trong nhi\u1ec1u l\u0129nh v\u1ef1c quan tr\u1ecdng, c\u1ee7ng c\u1ed1 quy\u1ec1n l\u1ef1c c\u1ee7a m\u00ecnh trong ng\u00e0nh c\u00f4ng ngh\u1ec7. Google Search n\u1eafm gi\u1eef h\u01a1n 90% th\u1ecb ph\u1ea7n c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm to\u00e0n c\u1ea7u, tr\u1edf th\u00e0nh ngu\u1ed3n th\u00f4ng tin ch\u00ednh c\u1ee7a h\u00e0ng t\u1ef7 ng\u01b0\u1eddi d\u00f9ng. YouTube l\u00e0 n\u1ec1n t\u1ea3ng video s\u1ed1 m\u1ed9t th\u1ebf gi\u1edbi v\u1edbi h\u01a1n 2,5 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng, \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong ng\u00e0nh truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung.<\/p>\r\n<p>Trong l\u0129nh v\u1ef1c di \u0111\u1ed9ng, Android chi\u1ebfm h\u01a1n 70% th\u1ecb ph\u1ea7n h\u1ec7 \u0111i\u1ec1u h\u00e0nh, cung c\u1ea5p m\u1ed9t n\u1ec1n t\u1ea3ng m\u1edf cho h\u00e0ng tri\u1ec7u \u1ee9ng d\u1ee5ng v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng tr\u00ean to\u00e0n c\u1ea7u. Ngo\u00e0i ra, Google Ads \u0111\u00f3ng g\u00f3p ph\u1ea7n l\u1edbn v\u00e0o doanh thu qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 to\u00e0n c\u1ea7u, gi\u00fap Google duy tr\u00ec v\u1ecb th\u1ebf l\u00e0 n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn m\u1ea1nh m\u1ebd nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\r\n<h3>3.2 D\u1eabn \u0111\u1ea7u trong AI v\u00e0 h\u1ecdc m\u00e1y<\/h3>\r\n<p>Google l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty ti\u00ean phong trong l\u0129nh v\u1ef1c tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0 h\u1ecdc m\u00e1y v\u1edbi nhi\u1ec1u nghi\u00ean c\u1ee9u v\u00e0 \u1ee9ng d\u1ee5ng mang t\u00ednh \u0111\u1ed9t ph\u00e1. Vi\u1ec7c s\u1edf h\u1eefu DeepMind \u2013 \u0111\u01a1n v\u1ecb nghi\u00ean c\u1ee9u AI h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi \u2013 \u0111\u00e3 gi\u00fap Google \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh t\u1ef1u quan tr\u1ecdng nh\u01b0 AlphaGo v\u00e0 Gemini.<\/p>\r\n\r\n[caption id=\"attachment_22471\" align=\"aligncenter\" width=\"768\"]<img class=\"size-full wp-image-22471\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/03\/dan-dau-trong-AI-va-hoc-may.webp\" alt=\"Google l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty ti\u00ean phong trong l\u0129nh v\u1ef1c tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0 h\u1ecdc m\u00e1y.\" width=\"768\" height=\"512\" \/> Google l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty ti\u00ean phong trong l\u0129nh v\u1ef1c tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0 h\u1ecdc m\u00e1y.[\/caption]\r\n\r\n<p>C\u00e1c c\u00f4ng ngh\u1ec7 AI kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng v\u00e0o Google Search \u0111\u1ec3 t\u1ed1i \u01b0u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm m\u00e0 c\u00f2n t\u00edch h\u1ee3p trong Google Assistant, Google Translate, Google Photos, gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Nh\u1edd v\u00e0o AI, Google duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh trong ng\u00e0nh c\u00f4ng ngh\u1ec7, li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\r\n<h3>3.3 \u0110\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7 qua c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5<\/h3>\r\n<p>S\u1ef1 \u0111\u1ed5i m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i gi\u00fap Google gi\u1eef v\u1eefng v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong ng\u00e0nh c\u00f4ng ngh\u1ec7. C\u00f4ng ty kh\u00f4ng ng\u1eebng \u0111\u1ea7u t\u01b0 v\u00e0o nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n (R&amp;D) \u0111\u1ec3 mang \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o. M\u1ed9t s\u1ed1 s\u00e1ng ki\u1ebfn n\u1ed5i b\u1eadt c\u1ee7a Google bao g\u1ed3m:<\/p>\r\n<ul>\r\n\t<li>Google Glass - k\u00ednh th\u00f4ng minh t\u00edch h\u1ee3p th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng.<\/li>\r\n\t<li>Pixel - d\u00f2ng \u0111i\u1ec7n tho\u1ea1i cao c\u1ea5p v\u1edbi kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u AI v\u01b0\u1ee3t tr\u1ed9i.<\/li>\r\n\t<li>Waymo - d\u1ef1 \u00e1n xe t\u1ef1 l\u00e1i ti\u00ean phong trong ng\u00e0nh c\u00f4ng ngh\u1ec7 giao th\u00f4ng.<\/li>\r\n<\/ul>\r\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, Google \u1ee9ng d\u1ee5ng AI, \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y v\u00e0 d\u1eef li\u1ec7u l\u1edbn \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, t\u1ed1i \u01b0u h\u00f3a c\u00e1c d\u1ecbch v\u1ee5 t\u00ecm ki\u1ebfm, l\u01b0u tr\u1eef v\u00e0 b\u1ea3o m\u1eadt th\u00f4ng tin.<\/p>\r\n<p>Google \u0111\u00e3 ph\u00e1t tri\u1ec3n t\u1eeb m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm th\u00e0nh t\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u, d\u1eabn \u0111\u1ea7u trong nhi\u1ec1u l\u0129nh v\u1ef1c nh\u01b0 AI, qu\u1ea3ng c\u00e1o, \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y v\u00e0 h\u1ec7 \u0111i\u1ec1u h\u00e0nh di \u0111\u1ed9ng. V\u1edbi s\u1ef1 \u0111\u1ed5i m\u1edbi kh\u00f4ng ng\u1eebng, Google kh\u00f4ng ch\u1ec9 thay \u0111\u1ed5i c\u00e1ch con ng\u01b0\u1eddi ti\u1ebfp c\u1eadn th\u00f4ng tin m\u00e0 c\u00f2n \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai c\u00f4ng ngh\u1ec7. D\u00f9 \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c, Google v\u1eabn \u0111ang ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>","link":"https:\/\/vbee.vn\/blog\/google\/","name":"Google","slug":"google","taxonomy":"category","parent":0,"meta":[],"_links":{"self":[{"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/categories\/210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/taxonomies\/category"}],"wp:post_type":[{"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/posts?categories=210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}