{"id":13979,"date":"2024-07-24T08:00:50","date_gmt":"2024-07-24T01:00:50","guid":{"rendered":"https:\/\/vbee.vn\/blog\/?p=13979"},"modified":"2026-04-14T15:31:20","modified_gmt":"2026-04-14T08:31:20","slug":"storytelling-la-gi","status":"publish","type":"post","link":"https:\/\/vbee.vn\/blog\/chia-se\/storytelling-la-gi\/","title":{"rendered":"Storytelling l\u00e0 g\u00ec? B\u1eadt m\u00ed c\u00e1ch vi\u1ebft Storytelling thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\"><div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">N\u1ed9i dung ch\u00ednh<\/p><span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/storytelling-la-gi\/#1_Storytelling_la_gi\" >1. Storytelling l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/storytelling-la-gi\/#2_Tai_sao_storytelling_giup_noi_dung_thu_hut_hon\" >2. T\u1ea1i sao storytelling gi\u00fap n\u1ed9i dung thu h\u00fat h\u01a1n?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/storytelling-la-gi\/#3_Cac_dang_storytelling_pho_bien_hien_nay\" >3. C\u00e1c d\u1ea1ng storytelling ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/storytelling-la-gi\/#4_Huong_dan_cach_viet_storytelling_thu_hut_nguoi_doc\" >4. H\u01b0\u1edbng d\u1eabn c\u00e1ch vi\u1ebft storytelling thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/storytelling-la-gi\/#41_Xac_dinh_muc_tieu_va_doi_tuong_nguoi_doc\" >4.1 X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u1ecdc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/storytelling-la-gi\/#42_Bat_dau_bang_mot_mo_dau_cuon_hut\" >4.2 B\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t m\u1edf \u0111\u1ea7u cu\u1ed1n h\u00fat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/storytelling-la-gi\/#43_Xay_dung_nhan_vat_dang_nho\" >4.3 X\u00e2y d\u1ef1ng nh\u00e2n v\u1eadt \u0111\u00e1ng nh\u1edb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/storytelling-la-gi\/#44_Tao_cot_truyen_co_xung_dot\" >4.4 T\u1ea1o c\u1ed1t truy\u1ec7n c\u00f3 xung \u0111\u1ed9t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/storytelling-la-gi\/#45_Su_dung_cau_truc_ba_hoi_co_ban\" >4.5 S\u1eed d\u1ee5ng c\u1ea5u tr\u00fac ba h\u1ed3i c\u01a1 b\u1ea3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/storytelling-la-gi\/#46_Tao_nhip_dieu_va_bat_ngo\" >4.6 T\u1ea1o nh\u1ecbp \u0111i\u1ec7u v\u00e0 b\u1ea5t ng\u1edd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/storytelling-la-gi\/#47_Ket_thuc_an_tuong\" >4.7 K\u1ebft th\u00fac \u1ea5n t\u01b0\u1ee3ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/storytelling-la-gi\/#48_Chinh_sua_va_thu_nghiem\" >4.8 Ch\u1ec9nh s\u1eeda v\u00e0 th\u1eed nghi\u1ec7m<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/storytelling-la-gi\/#5_Nhung_sai_lam_thuong_gap_trong_storytelling\" >5. Nh\u1eefng sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p trong storytelling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/storytelling-la-gi\/#6_Mot_so_vi_du_thanh_cong_khi_ap_dung_storytelling\" >6. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 th\u00e0nh c\u00f4ng khi \u00e1p d\u1ee5ng storytelling<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/storytelling-la-gi\/#61_Apple_%E2%80%93_Chien_dich_%E2%80%9CThink_Different%E2%80%9D\" >6.1 Apple \u2013 Chi\u1ebfn d\u1ecbch &#8220;Think Different&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/storytelling-la-gi\/#62_Nike_%E2%80%93_%E2%80%9CJust_Do_It%E2%80%9D_va_cau_chuyen_cua_cac_van_dong_vien\" >6.2 Nike \u2013 &#8220;Just Do It&#8221; v\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/storytelling-la-gi\/#63_Coca-Cola_%E2%80%93_Chien_dich_%E2%80%9CShare_a_Coke%E2%80%9D\" >6.3 Coca-Cola \u2013 Chi\u1ebfn d\u1ecbch &#8220;Share a Coke&#8221;<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div><p><strong>Storytelling l\u00e0 ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n nh\u1eb1m truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch h\u1ea5p d\u1eabn, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 d\u00e0ng ti\u1ebfp thu v\u00e0 ghi nh\u1edb n\u1ed9i dung. C\u00f3 6 d\u1ea1ng storytelling ph\u1ed5 bi\u1ebfn hi\u1ec7n nay l\u00e0: Oral Storytelling, Visual Storytelling, Data Storytelling, Digital Storytelling, Brand Storytelling, Immersive Storytelling. \u0110\u1ecdc ngay b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 Storytelling!<\/strong><\/p><p style=\"text-align: center;\"><p><iframe style=\"position: relative; top: 0px; border: none;\" title=\"H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng\" src=\"https:\/\/vbee.vn\/demo\" width=\"100%\" height=\"320\"><\/iframe><\/p><h2><span class=\"ez-toc-section\" id=\"1_Storytelling_la_gi\"><\/span>1. Storytelling l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Storytelling l\u00e0 ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n nh\u1eb1m truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch h\u1ea5p d\u1eabn, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 d\u00e0ng ti\u1ebfp thu v\u00e0 ghi nh\u1edb n\u1ed9i dung. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 gi\u1ea3i tr\u00ed m\u00e0 c\u00f2n l\u00e0 ph\u01b0\u01a1ng th\u1ee9c giao ti\u1ebfp m\u1ea1nh m\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong marketing, kinh doanh, gi\u00e1o d\u1ee5c, <a href=\"https:\/\/vbee.vn\/blog\/chuyen-van-ban-thanh-giong-noi\/linh-vuc\/truyen-thong\/\">truy\u1ec1n th\u00f4ng<\/a> v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p><figure id=\"attachment_22328\" aria-describedby=\"caption-attachment-22328\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-22328\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2024\/07\/storytelling-la-gi.webp\" alt=\"\u0110\u1ecbnh ngh\u0129a storytelling l\u00e0 g\u00ec?\" width=\"768\" height=\"408\" title=\"\" srcset=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2024\/07\/storytelling-la-gi.webp 768w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2024\/07\/storytelling-la-gi-300x159.webp 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-22328\" class=\"wp-caption-text\">\u0110\u1ecbnh ngh\u0129a storytelling l\u00e0 g\u00ec?<\/figcaption><\/figure><p>Ch\u00fang ta bi\u1ebft r\u1eb1ng storytelling \u0111\u00e3 l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong cu\u1ed9c s\u1ed1ng con ng\u01b0\u1eddi su\u1ed1t h\u00e0ng ng\u00e0n n\u0103m qua. M\u1eb7c d\u00f9 kh\u00f4ng th\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c th\u1eddi \u0111i\u1ec3m storytelling xu\u1ea5t hi\u1ec7n, nh\u01b0ng c\u00f3 th\u1ec3 theo d\u00f5i s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u00f3 qua c\u00e1c giai \u0111o\u1ea1n l\u1ecbch s\u1eed. T\u1eeb m\u1ed9t s\u1ed1 t\u00e0i li\u1ec7u cho th\u1ea5y n\u00f3 \u0111\u00e3 t\u1ed3n t\u1ea1i \u00edt nh\u1ea5t 50.000 n\u0103m v\u00e0 ph\u00e1t tri\u1ec3n qua nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau.<\/p><p>Ban \u0111\u1ea7u, con ng\u01b0\u1eddi s\u1eed d\u1ee5ng tranh v\u1ebd \u0111\u1ec3 k\u1ec3 chuy\u1ec7n v\u1edbi b\u1eb1ng ch\u1ee9ng t\u1eeb c\u00e1c hang \u0111\u1ed9ng Chauvet (36.000 n\u0103m tr\u01b0\u1edbc). Sau \u0111\u00f3, storytelling ph\u00e1t tri\u1ec3n qua truy\u1ec1n mi\u1ec7ng t\u1eeb nh\u1eefng c\u00e2u chuy\u1ec7n b\u00ean l\u1eeda tr\u1ea1i \u0111\u1ebfn s\u00e2n kh\u1ea5u k\u1ecbch Hy L\u1ea1p c\u1ed5 \u0111\u1ea1i &#8211; n\u01a1i kh\u00e1i ni\u1ec7m nh\u00e2n v\u1eadt ch\u00ednh, ph\u1ea3n di\u1ec7n, d\u00e0n h\u1ee3p x\u01b0\u1edbng ra \u0111\u1eddi.<\/p><p>Khi ch\u1eef vi\u1ebft xu\u1ea5t hi\u1ec7n kho\u1ea3ng 3.400 n\u0103m tr\u01b0\u1edbc, storytelling tr\u1edf n\u00ean b\u1ec1n v\u1eefng h\u01a1n v\u1edbi c\u00e1c t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n nh\u01b0 Epopee Gilgamesh, Iliad v\u00e0 Odyssey. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a m\u00e1y in (n\u0103m 1440) gi\u00fap storytelling ti\u1ebfp c\u1eadn \u0111\u1ea1i ch\u00fang, m\u1edf \u0111\u01b0\u1eddng cho b\u00e1o ch\u00ed v\u00e0 v\u0103n h\u1ecdc.<\/p><p>\u0110\u1ebfn th\u1ebf k\u1ef7 20, k\u1ec3 chuy\u1ec7n m\u1edf r\u1ed9ng ra nhi\u1ebfp \u1ea3nh, \u0111i\u1ec7n \u1ea3nh v\u00e0 ng\u00e0y nay n\u00f3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd qua k\u1ef9 thu\u1eadt s\u1ed1 v\u1edbi social media, video games v\u00e0 th\u1ef1c t\u1ebf \u1ea3o (VR). M\u1ed7i th\u1eddi \u0111\u1ea1i mang \u0111\u1ebfn m\u1ed9t c\u00e1ch k\u1ec3 chuy\u1ec7n m\u1edbi, nh\u01b0ng b\u1ea3n ch\u1ea5t c\u1ee7a storytelling \u2013 k\u1ebft n\u1ed1i v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u2013 v\u1eabn kh\u00f4ng thay \u0111\u1ed5i.<\/p><figure id=\"attachment_22329\" aria-describedby=\"caption-attachment-22329\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-22329\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2024\/07\/su-hinh-thanh-va-phat-trien.webp\" alt=\"Qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a storytelling\" width=\"768\" height=\"403\" title=\"\" srcset=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2024\/07\/su-hinh-thanh-va-phat-trien.webp 768w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2024\/07\/su-hinh-thanh-va-phat-trien-300x157.webp 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-22329\" class=\"wp-caption-text\">Qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a storytelling<\/figcaption><\/figure><h2><span class=\"ez-toc-section\" id=\"2_Tai_sao_storytelling_giup_noi_dung_thu_hut_hon\"><\/span>2. T\u1ea1i sao storytelling gi\u00fap n\u1ed9i dung thu h\u00fat h\u01a1n?<span class=\"ez-toc-section-end\"><\/span><\/h2><ul><li>D\u1ec5 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc: Storytelling gi\u00fap n\u1ed9i dung tr\u1edf n\u00ean g\u1ea7n g\u0169i v\u00e0 d\u1ec5 \u0111\u1ed3ng c\u1ea3m h\u01a1n. Khi m\u1ed9t c\u00e2u chuy\u1ec7n ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac, ng\u01b0\u1eddi \u0111\u1ecdc s\u1ebd nh\u1edb l\u00e2u h\u01a1n v\u00e0 c\u1ea3m th\u1ea5y g\u1eafn k\u1ebft v\u1edbi th\u00f4ng \u0111i\u1ec7p.<\/li><li>Gi\u00fap n\u1ed9i dung d\u1ec5 nh\u1edb h\u01a1n: N\u00e3o b\u1ed9 con ng\u01b0\u1eddi ghi nh\u1edb c\u00e2u chuy\u1ec7n t\u1ed1t h\u01a1n so v\u1edbi d\u1eef li\u1ec7u kh\u00f4 khan. M\u1ed9t b\u00e0i vi\u1ebft ch\u1ee9a storytelling s\u1ebd gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc ti\u1ebfp thu th\u00f4ng tin t\u1ef1 nhi\u00ean h\u01a1n. V\u00ed d\u1ee5, k\u1ec3 chuy\u1ec7n v\u1ec1 m\u1ed9t ng\u01b0\u1eddi thay \u0111\u1ed5i nh\u1edd t\u1eadp th\u1ec3 d\u1ee5c s\u1ebd h\u1ea5p d\u1eabn h\u01a1n l\u00e0 li\u1ec7t k\u00ea l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c t\u1eadp luy\u1ec7n.<\/li><li>T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd: Trong h\u00e0ng ng\u00e0n n\u1ed9i dung xu\u1ea5t hi\u1ec7n m\u1ed7i ng\u00e0y, k\u1ec3 chuy\u1ec7n gi\u00fap n\u1ed9i dung n\u1ed5i b\u1eadt h\u01a1n. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 c\u00e2u chuy\u1ec7n ri\u00eang s\u1ebd d\u1ec5 ghi d\u1ea5u \u1ea5n h\u01a1n so v\u1edbi vi\u1ec7c ch\u1ec9 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m.<\/li><li>Th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng m\u1ea1nh m\u1ebd h\u01a1n: M\u1ed9t c\u00e2u chuy\u1ec7n hay c\u00f3 th\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng, thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi \u0111\u1ecdc mua h\u00e0ng, \u0111\u0103ng k\u00fd ho\u1eb7c chia s\u1ebb n\u1ed9i dung. Trong t\u1eeb thi\u1ec7n, k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 m\u1ed9t ho\u00e0n c\u1ea3nh kh\u00f3 kh\u0103n c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi xem s\u1eb5n l\u00f2ng quy\u00ean g\u00f3p h\u01a1n so v\u1edbi ch\u1ec9 \u0111\u01b0a ra s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea.<\/li><li>D\u1ec5 d\u00e0ng lan truy\u1ec1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i: Nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn th\u01b0\u1eddng c\u00f3 t\u00ednh lan t\u1ecfa cao, d\u1ec5 viral tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. N\u1ed9i dung c\u00f3 y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac, b\u1ea5t ng\u1edd ho\u1eb7c truy\u1ec1n c\u1ea3m h\u1ee9ng s\u1ebd thu h\u00fat l\u01b0\u1ee3t chia s\u1ebb nhi\u1ec1u h\u01a1n. V\u00ed d\u1ee5, c\u00e1c video qu\u1ea3ng c\u00e1o x\u00fac \u0111\u1ed9ng t\u1eeb Th\u00e1i Lan lu\u00f4n \u0111\u1ea1t h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t xem nh\u1edd storytelling m\u1ea1nh m\u1ebd.<\/li><\/ul><figure id=\"attachment_22330\" aria-describedby=\"caption-attachment-22330\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-22330\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2024\/07\/tai-sao-storytelling-giup-noi-dung-thu-hut-hon.webp\" alt=\"V\u00ec sao storytelling gi\u00fap n\u1ed9i dung tr\u1edf n\u00ean thu h\u00fat?\" width=\"768\" height=\"401\" title=\"\" srcset=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2024\/07\/tai-sao-storytelling-giup-noi-dung-thu-hut-hon.webp 768w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2024\/07\/tai-sao-storytelling-giup-noi-dung-thu-hut-hon-300x157.webp 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-22330\" class=\"wp-caption-text\">V\u00ec sao storytelling gi\u00fap n\u1ed9i dung tr\u1edf n\u00ean thu h\u00fat?<\/figcaption><\/figure><h2><span class=\"ez-toc-section\" id=\"3_Cac_dang_storytelling_pho_bien_hien_nay\"><\/span>3. C\u00e1c d\u1ea1ng storytelling ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<span class=\"ez-toc-section-end\"><\/span><\/h2><p>C\u00f3 6 d\u1ea1ng storytelling ph\u1ed5 bi\u1ebfn hi\u1ec7n nay \u0111\u00f3 l\u00e0:<\/p><ul><li>Oral Storytelling: \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c storytelling l\u00e2u \u0111\u1eddi nh\u1ea5t, t\u1ed3n t\u1ea1i qua c\u00e1c c\u00e2u chuy\u1ec7n d\u00e2n gian, truy\u1ec1n thuy\u1ebft v\u00e0 di\u1ec5n thuy\u1ebft. Ng\u00e0y nay, n\u00f3 v\u1eabn ph\u1ed5 bi\u1ebfn qua podcast, TED Talks, radio v\u00e0 h\u00e0i \u0111\u1ed9c tho\u1ea1i.<\/li><li>Visual Storytelling: H\u00ecnh \u1ea3nh c\u00f3 s\u1ee9c m\u1ea1nh truy\u1ec1n t\u1ea3i c\u00e2u chuy\u1ec7n m\u00e0 kh\u00f4ng c\u1ea7n nhi\u1ec1u t\u1eeb ng\u1eef. T\u1eeb tranh v\u1ebd, infographic, \u1ea3nh ch\u1ee5p, video, \u0111\u1ebfn phim \u1ea3nh, t\u1ea5t c\u1ea3 \u0111\u1ec1u gi\u00fap n\u1ed9i dung tr\u1edf n\u00ean tr\u1ef1c quan v\u00e0 sinh \u0111\u1ed9ng h\u01a1n.<\/li><li>Data Storytelling: S\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n thuy\u1ebft ph\u1ee5c, gi\u00fap th\u00f4ng tin kh\u00f4 khan tr\u1edf n\u00ean d\u1ec5 hi\u1ec3u v\u00e0 h\u1ea5p d\u1eabn h\u01a1n. V\u00ed d\u1ee5: bi\u1ec3u \u0111\u1ed3 tr\u1ef1c quan, b\u00e1o c\u00e1o kinh doanh sinh \u0111\u1ed9ng, Google Trends ph\u00e2n t\u00edch xu h\u01b0\u1edbng.<\/li><li>Digital Storytelling: S\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i, website, video ng\u1eafn, blog, email marketing \u0111\u1ec3 k\u1ec3 chuy\u1ec7n. H\u00ecnh th\u1ee9c n\u00e0y \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh nh\u1edd TikTok, <a href=\"https:\/\/vbee.vn\/blog\/google\/youtube-va-youtube-music\/\">YouTube<\/a> Shorts v\u00e0 c\u00e1c b\u00e0i vi\u1ebft t\u01b0\u01a1ng t\u00e1c tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.<\/li><li>Brand Storytelling: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng storytelling \u0111\u1ec3 x\u00e2y d\u1ef1ng b\u1ea3n s\u1eafc v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/li><li>Immersive Storytelling (VR, AR, AI): Nh\u1edd c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o (VR), th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR), ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp c\u00e2u chuy\u1ec7n thay v\u00ec ch\u1ec9 \u0111\u1ecdc hay nghe.<\/li><\/ul><figure id=\"attachment_22324\" aria-describedby=\"caption-attachment-22324\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-22324\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2024\/07\/cac-dang-storytelling-pho-bien-hien-nay.webp\" alt=\"6 d\u1ea1ng storytelling ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay\" width=\"768\" height=\"460\" title=\"\" srcset=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2024\/07\/cac-dang-storytelling-pho-bien-hien-nay.webp 768w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2024\/07\/cac-dang-storytelling-pho-bien-hien-nay-300x180.webp 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-22324\" class=\"wp-caption-text\">6 d\u1ea1ng storytelling ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay<\/figcaption><\/figure><h2><span class=\"ez-toc-section\" id=\"4_Huong_dan_cach_viet_storytelling_thu_hut_nguoi_doc\"><\/span>4. H\u01b0\u1edbng d\u1eabn c\u00e1ch vi\u1ebft storytelling thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc<span class=\"ez-toc-section-end\"><\/span><\/h2><p>\u0110\u1ec3 vi\u1ebft k\u1ec3 chuy\u1ec7n thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc, b\u1ea1n c\u1ea7n k\u1ebft h\u1ee3p s\u1ef1 s\u00e1ng t\u1ea1o, c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng v\u00e0 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i c\u1ea3m x\u00fac. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc gi\u00fap b\u1ea1n t\u1ea1o ra m\u1ed9t c\u00e2u chuy\u1ec7n l\u00f4i cu\u1ed1n:<\/p><h3><span class=\"ez-toc-section\" id=\"41_Xac_dinh_muc_tieu_va_doi_tuong_nguoi_doc\"><\/span>4.1 X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u1ecdc<span class=\"ez-toc-section-end\"><\/span><\/h3><p>M\u1ee5c ti\u00eau: B\u1ea1n mu\u1ed1n ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m th\u1ea5y g\u00ec sau khi \u0111\u1ecdc xong? (C\u1ea3m \u0111\u1ed9ng, t\u00f2 m\u00f2, truy\u1ec1n c\u1ea3m h\u1ee9ng, hay suy ng\u1eabm?)<br \/>\u0110\u1ed1i t\u01b0\u1ee3ng: Hi\u1ec3u r\u00f5 ai l\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc c\u1ee7a b\u1ea1n (tr\u1ebb em, ng\u01b0\u1eddi l\u1edbn, ng\u01b0\u1eddi y\u00eau c\u00f4ng ngh\u1ec7, v.v.) \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh ng\u00f4n ng\u1eef, phong c\u00e1ch v\u00e0 n\u1ed9i dung ph\u00f9 h\u1ee3p.<\/p><h3><span class=\"ez-toc-section\" id=\"42_Bat_dau_bang_mot_mo_dau_cuon_hut\"><\/span>4.2 B\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t m\u1edf \u0111\u1ea7u cu\u1ed1n h\u00fat<span class=\"ez-toc-section-end\"><\/span><\/h3><p>H\u00e3y t\u1ea1o s\u1ef1 t\u00f2 m\u00f2 ngay t\u1eeb c\u00e2u \u0111\u1ea7u ti\u00ean. V\u00ed d\u1ee5: &#8220;Khi t\u00f4i t\u1ec9nh d\u1eady, chi\u1ebfc \u0111\u1ed3ng h\u1ed3 \u0111\u00e3 ng\u1eebng ch\u1ea1y v\u00e0 b\u1ea7u tr\u1eddi ngo\u00e0i kia kh\u00f4ng c\u00f2n m\u00e0u xanh n\u1eefa.&#8221; S\u1eed d\u1ee5ng c\u00e2u h\u1ecfi, h\u00ecnh \u1ea3nh s\u1ed1ng \u0111\u1ed9ng ho\u1eb7c m\u1ed9t t\u00ecnh hu\u1ed1ng b\u1ea5t ng\u1edd \u0111\u1ec3 k\u00e9o ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0o c\u00e2u chuy\u1ec7n.<\/p><h3><span class=\"ez-toc-section\" id=\"43_Xay_dung_nhan_vat_dang_nho\"><\/span>4.3 X\u00e2y d\u1ef1ng nh\u00e2n v\u1eadt \u0111\u00e1ng nh\u1edb<span class=\"ez-toc-section-end\"><\/span><\/h3><p>T\u1ea1o nh\u00e2n v\u1eadt c\u00f3 chi\u1ec1u s\u00e2u v\u1edbi t\u00ednh c\u00e1ch, \u0111\u1ed9ng c\u01a1 v\u00e0 xung \u0111\u1ed9t ri\u00eang. Ng\u01b0\u1eddi \u0111\u1ecdc th\u01b0\u1eddng b\u1ecb cu\u1ed1n h\u00fat b\u1edfi nh\u1eefng nh\u00e2n v\u1eadt m\u00e0 h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ed3ng c\u1ea3m ho\u1eb7c t\u00f2 m\u00f2. Ch\u00fa \u00fd \u0111\u1eebng k\u1ec3 h\u1ebft v\u1ec1 nh\u00e2n v\u1eadt ngay t\u1eeb \u0111\u1ea7u, h\u00e3y \u0111\u1ec3 h\u1ecd d\u1ea7n b\u1ed9c l\u1ed9 qua h\u00e0nh \u0111\u1ed9ng v\u00e0 l\u1eddi n\u00f3i.<\/p><h3><span class=\"ez-toc-section\" id=\"44_Tao_cot_truyen_co_xung_dot\"><\/span>4.4 T\u1ea1o c\u1ed1t truy\u1ec7n c\u00f3 xung \u0111\u1ed9t<span class=\"ez-toc-section-end\"><\/span><\/h3><p>M\u1ecdi c\u00e2u chuy\u1ec7n hay \u0111\u1ec1u c\u1ea7n m\u1ed9t v\u1ea5n \u0111\u1ec1 ho\u1eb7c th\u1eed th\u00e1ch \u0111\u1ec3 nh\u00e2n v\u1eadt \u0111\u1ed1i m\u1eb7t. Xung \u0111\u1ed9t c\u00f3 th\u1ec3 l\u00e0:<\/p><ul><li>B\u00ean trong: Nh\u00e2n v\u1eadt \u0111\u1ea5u tranh v\u1edbi c\u1ea3m x\u00fac, ni\u1ec1m tin c\u1ee7a ch\u00ednh m\u00ecnh.<\/li><li>B\u00ean ngo\u00e0i: \u0110\u1ed1i \u0111\u1ea7u v\u1edbi ng\u01b0\u1eddi kh\u00e1c, thi\u00ean nhi\u00ean ho\u1eb7c ho\u00e0n c\u1ea3nh.<\/li><\/ul><p>Xung \u0111\u1ed9t l\u00e0 &#8220;nhi\u00ean li\u1ec7u&#8221; gi\u1eef ng\u01b0\u1eddi \u0111\u1ecdc mu\u1ed1n bi\u1ebft chuy\u1ec7n g\u00ec x\u1ea3y ra ti\u1ebfp theo.<\/p><h3><span class=\"ez-toc-section\" id=\"45_Su_dung_cau_truc_ba_hoi_co_ban\"><\/span>4.5 S\u1eed d\u1ee5ng c\u1ea5u tr\u00fac ba h\u1ed3i c\u01a1 b\u1ea3n<span class=\"ez-toc-section-end\"><\/span><\/h3><ul><li>M\u1edf \u0111\u1ea7u: Gi\u1edbi thi\u1ec7u b\u1ed1i c\u1ea3nh, nh\u00e2n v\u1eadt v\u00e0 v\u1ea5n \u0111\u1ec1 ch\u00ednh.<\/li><li>Th\u00e2n b\u00e0i: Ph\u00e1t tri\u1ec3n xung \u0111\u1ed9t, \u0111\u01b0a nh\u00e2n v\u1eadt v\u00e0o nh\u1eefng t\u00ecnh hu\u1ed1ng c\u0103ng th\u1eb3ng ho\u1eb7c b\u1ea5t ng\u1edd.<\/li><li>K\u1ebft th\u00fac: Gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 (ho\u1eb7c \u0111\u1ec3 ng\u1ecf m\u1ed9t c\u00e1ch c\u00f3 ch\u1ee7 \u00fd) v\u00e0 \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng cho ng\u01b0\u1eddi \u0111\u1ecdc.<\/li><\/ul><h3><span class=\"ez-toc-section\" id=\"46_Tao_nhip_dieu_va_bat_ngo\"><\/span>4.6 T\u1ea1o nh\u1ecbp \u0111i\u1ec7u v\u00e0 b\u1ea5t ng\u1edd<span class=\"ez-toc-section-end\"><\/span><\/h3><p>H\u00e3y xen k\u1ebd gi\u1eefa nh\u1eefng \u0111o\u1ea1n ch\u1eadm (m\u00f4 t\u1ea3 c\u1ea3m x\u00fac, suy ngh\u0129) v\u00e0 \u0111o\u1ea1n nhanh (h\u00e0nh \u0111\u1ed9ng, \u0111\u1ed1i tho\u1ea1i) \u0111\u1ec3 gi\u1eef s\u1ef1 h\u1ea5p d\u1eabn. Th\u00eam m\u1ed9t &#8220;twist&#8221; \u1edf gi\u1eefa ho\u1eb7c g\u1ea7n cu\u1ed1i \u0111\u1ec3 l\u00e0m ng\u01b0\u1eddi \u0111\u1ecdc ng\u1ea1c nhi\u00ean, v\u00ed d\u1ee5: ti\u1ebft l\u1ed9 m\u1ed9t b\u00ed m\u1eadt ho\u1eb7c thay \u0111\u1ed5i h\u01b0\u1edbng \u0111i c\u1ee7a c\u00e2u chuy\u1ec7n.<\/p><h3><span class=\"ez-toc-section\" id=\"47_Ket_thuc_an_tuong\"><\/span>4.7 K\u1ebft th\u00fac \u1ea5n t\u01b0\u1ee3ng<span class=\"ez-toc-section-end\"><\/span><\/h3><p>B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i gi\u1ea3i th\u00edch m\u1ecdi th\u1ee9. M\u1ed9t c\u00e1i k\u1ebft \u0111\u1ec3 l\u1ea1i c\u00e2u h\u1ecfi ho\u1eb7c c\u1ea3m gi\u00e1c d\u01b0 \u00e2m th\u01b0\u1eddng m\u1ea1nh m\u1ebd h\u01a1n.<\/p><h3><span class=\"ez-toc-section\" id=\"48_Chinh_sua_va_thu_nghiem\"><\/span>4.8 Ch\u1ec9nh s\u1eeda v\u00e0 th\u1eed nghi\u1ec7m<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Sau khi vi\u1ebft xong, b\u1ea1n h\u00e3y \u0111\u1ecdc l\u1ea1i \u0111\u1ec3 c\u1eaft b\u1ecf ph\u1ea7n th\u1eeba th\u00e3i, \u0111\u1ea3m b\u1ea3o c\u00e2u chuy\u1ec7n m\u1ea1ch l\u1ea1c v\u00e0 cu\u1ed1n h\u00fat su\u1ed1t t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i. Chia s\u1ebb v\u1edbi b\u1ea1n b\u00e8 ho\u1eb7c ng\u01b0\u1eddi th\u00e2n \u0111\u1ec3 xem h\u1ecd c\u00f3 b\u1ecb l\u00f4i cu\u1ed1n kh\u00f4ng, v\u00e0 \u0111i\u1ec1u ch\u1ec9nh d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i.<\/p><figure id=\"attachment_22325\" aria-describedby=\"caption-attachment-22325\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-22325\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2024\/07\/huong-dan-cach-viet-storytelling-thu-hut-nguoi-doc.webp\" alt=\"H\u01b0\u1edbng d\u1eabn chi ti\u1ebft c\u00e1ch vi\u1ebft storytelling thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc\" width=\"768\" height=\"403\" title=\"\" srcset=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2024\/07\/huong-dan-cach-viet-storytelling-thu-hut-nguoi-doc.webp 768w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2024\/07\/huong-dan-cach-viet-storytelling-thu-hut-nguoi-doc-300x157.webp 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-22325\" class=\"wp-caption-text\">H\u01b0\u1edbng d\u1eabn chi ti\u1ebft c\u00e1ch vi\u1ebft storytelling thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc<\/figcaption><\/figure><h2><span class=\"ez-toc-section\" id=\"5_Nhung_sai_lam_thuong_gap_trong_storytelling\"><\/span>5. Nh\u1eefng sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p trong storytelling<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Storytelling l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap n\u1ed9i dung tr\u1edf n\u00ean h\u1ea5p d\u1eabn v\u00e0 \u0111\u00e1ng nh\u1edb. Tuy nhi\u00ean, n\u1ebfu kh\u00f4ng th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, c\u00e2u chuy\u1ec7n c\u00f3 th\u1ec3 m\u1ea5t \u0111i s\u1ee9c h\u00fat v\u00e0 kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau mong mu\u1ed1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 sai l\u1ea7m ph\u1ed5 bi\u1ebfn trong ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n m\u00e0 b\u1ea1n c\u1ea7n tr\u00e1nh.<\/p><ul><li>C\u00e2u chuy\u1ec7n qu\u00e1 d\u00e0i d\u00f2ng, kh\u00f4ng \u0111i v\u00e0o tr\u1ecdng t\u00e2m<\/li><li>Thi\u1ebfu cao tr\u00e0o ho\u1eb7c y\u1ebfu t\u1ed1 b\u1ea5t ng\u1edd<\/li><li>Nh\u00e2n v\u1eadt kh\u00f4ng c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n<\/li><li>Kh\u00f4ng c\u00f3 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac<\/li><li>Thi\u1ebfu s\u1ef1 nh\u1ea5t qu\u00e1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/li><\/ul><figure id=\"attachment_22327\" aria-describedby=\"caption-attachment-22327\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-22327\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2024\/07\/nhung-sai-lam-thuong-gap-trong-storytelling.webp\" alt=\"M\u1ed9t s\u1ed1 sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p trong storytelling\" width=\"768\" height=\"430\" title=\"\" srcset=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2024\/07\/nhung-sai-lam-thuong-gap-trong-storytelling.webp 768w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2024\/07\/nhung-sai-lam-thuong-gap-trong-storytelling-300x168.webp 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-22327\" class=\"wp-caption-text\">M\u1ed9t s\u1ed1 sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p trong storytelling<\/figcaption><\/figure><h2><span class=\"ez-toc-section\" id=\"6_Mot_so_vi_du_thanh_cong_khi_ap_dung_storytelling\"><\/span>6. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 th\u00e0nh c\u00f4ng khi \u00e1p d\u1ee5ng storytelling<span class=\"ez-toc-section-end\"><\/span><\/h2><h3><span class=\"ez-toc-section\" id=\"61_Apple_%E2%80%93_Chien_dich_%E2%80%9CThink_Different%E2%80%9D\"><\/span>6.1 Apple \u2013 Chi\u1ebfn d\u1ecbch &#8220;Think Different&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3><p><a href=\"https:\/\/www.apple.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Apple<\/a> \u0111\u00e3 s\u1eed d\u1ee5ng storytelling \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7, m\u00e0 l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi. Trong chi\u1ebfn d\u1ecbch &#8220;Think Different&#8221; (1997), Apple k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 nh\u1eefng con ng\u01b0\u1eddi v\u0129 \u0111\u1ea1i nh\u01b0 Albert Einstein, Martin Luther King Jr., v\u00e0 John Lennon \u2013 nh\u1eefng ng\u01b0\u1eddi d\u00e1m ngh\u0129 kh\u00e1c v\u00e0 thay \u0111\u1ed5i th\u1ebf gi\u1edbi. C\u00e2u chuy\u1ec7n n\u00e0y kh\u00f4ng t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m, m\u00e0 v\u00e0o gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ecd l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a \u0111i\u1ec1u g\u00ec \u0111\u00f3 l\u1edbn lao khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m Apple.<\/p><h3><span class=\"ez-toc-section\" id=\"62_Nike_%E2%80%93_%E2%80%9CJust_Do_It%E2%80%9D_va_cau_chuyen_cua_cac_van_dong_vien\"><\/span>6.2 Nike \u2013 &#8220;Just Do It&#8221; v\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean<span class=\"ez-toc-section-end\"><\/span><\/h3><p><a href=\"https:\/\/www.nike.com\/vn\/\" rel=\"nofollow noopener\" target=\"_blank\">Nike<\/a> th\u01b0\u1eddng k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n c\u1ea3m h\u1ee9ng v\u1ec1 c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean v\u01b0\u1ee3t qua kh\u00f3 kh\u0103n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng. V\u00ed d\u1ee5, trong qu\u1ea3ng c\u00e1o v\u1ec1 Colin Kaepernick (2018), Nike \u0111\u00e3 x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n v\u1ec1 s\u1ef1 hy sinh v\u00e0 l\u00f2ng tin v\u00e0o gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n, v\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cBelieve in something, even if it means sacrificing everything\u201d. Storytelling \u1edf \u0111\u00e2y kh\u00f4ng ch\u1ec9 b\u00e1n gi\u00e0y, m\u00e0 c\u00f2n g\u1eafn k\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i m\u1ea1nh m\u1ebd, t\u1ea1o s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng.<\/p><h3><span class=\"ez-toc-section\" id=\"63_Coca-Cola_%E2%80%93_Chien_dich_%E2%80%9CShare_a_Coke%E2%80%9D\"><\/span>6.3 Coca-Cola \u2013 Chi\u1ebfn d\u1ecbch &#8220;Share a Coke&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3><p><a href=\"https:\/\/www.coca-colacompany.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Coca-Cola<\/a> \u0111\u00e3 bi\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a c\u00e2u chuy\u1ec7n c\u00e1 nh\u00e2n b\u1eb1ng c\u00e1ch in t\u00ean ng\u01b0\u1eddi l\u00ean chai n\u01b0\u1edbc. Chi\u1ebfn d\u1ecbch &#8220;Share a Coke&#8221; (2011) khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi chia s\u1ebb m\u1ed9t lon Coke v\u1edbi b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n, t\u1eeb \u0111\u00f3 t\u1ea1o ra nh\u1eefng c\u00e2u chuy\u1ec7n nh\u1ecf v\u1ec1 k\u1ebft n\u1ed1i v\u00e0 t\u00ecnh c\u1ea3m. Storytelling \u1edf \u0111\u00e2y kh\u00f4ng n\u1eb1m \u1edf qu\u1ea3ng c\u00e1o d\u00e0i d\u00f2ng, m\u00e0 \u1edf tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf m\u00e0 kh\u00e1ch h\u00e0ng t\u1ef1 t\u1ea1o ra v\u00e0 chia s\u1ebb.<\/p><figure id=\"attachment_22326\" aria-describedby=\"caption-attachment-22326\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-22326\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2024\/07\/mot-so-vi-du-thanh-cong-khi-ap-dung-storytelling.webp\" alt=\"C\u00e1c v\u00ed d\u1ee5 th\u00e0nh c\u00f4ng khi \u00e1p d\u1ee5ng storytelling\" width=\"768\" height=\"512\" title=\"\" srcset=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2024\/07\/mot-so-vi-du-thanh-cong-khi-ap-dung-storytelling.webp 768w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2024\/07\/mot-so-vi-du-thanh-cong-khi-ap-dung-storytelling-300x200.webp 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-22326\" class=\"wp-caption-text\">C\u00e1c v\u00ed d\u1ee5 th\u00e0nh c\u00f4ng khi \u00e1p d\u1ee5ng storytelling<\/figcaption><\/figure><p>Nh\u01b0 v\u1eady, b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e3 cung c\u1ea5p c\u00e1c th\u00f4ng tin v\u1ec1 storytelling l\u00e0 g\u00ec c\u0169ng nh\u01b0 c\u00e1ch vi\u1ebft storytelling thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc, hy v\u1ecdng r\u1eb1ng nh\u1eefng ki\u1ebfn th\u1ee9c n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n v\u00e0o c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng.\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Storytelling l\u00e0 ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n nh\u1eb1m truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch h\u1ea5p d\u1eabn, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 d\u00e0ng ti\u1ebfp thu v\u00e0 ghi nh\u1edb n\u1ed9i dung. C\u00f3 6 d\u1ea1ng storytelling ph\u1ed5 bi\u1ebfn hi\u1ec7n nay l\u00e0: Oral Storytelling, Visual Storytelling, Data Storytelling, Digital Storytelling, Brand Storytelling, Immersive Storytelling. \u0110\u1ecdc ngay b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3&#8230;<\/p>\n","protected":false},"author":11,"featured_media":30117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133],"tags":[],"class_list":["post-13979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se"],"_links":{"self":[{"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/posts\/13979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/comments?post=13979"}],"version-history":[{"count":31,"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/posts\/13979\/revisions"}],"predecessor-version":[{"id":30118,"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/posts\/13979\/revisions\/30118"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/media\/30117"}],"wp:attachment":[{"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/media?parent=13979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/categories?post=13979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/tags?post=13979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}