{"id":24292,"date":"2025-06-22T10:48:07","date_gmt":"2025-06-22T03:48:07","guid":{"rendered":"https:\/\/vbee.vn\/blog\/?p=24292"},"modified":"2025-06-23T07:41:28","modified_gmt":"2025-06-23T00:41:28","slug":"google-ad-manager","status":"publish","type":"post","link":"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/","title":{"rendered":"Google Ad Manager l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u v\u1ec1 n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o Google"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\"><div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">N\u1ed9i dung ch\u00ednh<\/p><span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#1_Gioi_thieu_ve_Google_Ad_Manager\" >1. Gi\u1edbi thi\u1ec7u v\u1ec1 Google Ad Manager<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#11_Google_Ad_Manager_la_gi\" >1.1 Google Ad Manager l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#12_Nen_tang_quan_ly_quang_cao_cua_Google\" >1.2 N\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o c\u1ee7a Google<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#2_Cach_hoat_dong_cua_Google_Ad_Manager\" >2. C\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Google Ad Manager<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#21_Xac_dinh_khoang_khong_quang_cao_Inventory\" >2.1 X\u00e1c \u0111\u1ecbnh kho\u1ea3ng kh\u00f4ng qu\u1ea3ng c\u00e1o (Inventory)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#22_Tao_don_dat_hang_va_muc_hang_Orders_Line_Items\" >2.2 T\u1ea1o \u0111\u01a1n \u0111\u1eb7t h\u00e0ng v\u00e0 m\u1ee5c h\u00e0ng (Orders &amp; Line Items)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#23_Phan_phoi_quang_cao_Ad_serving\" >2.3 Ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o (Ad serving)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#24_Toi_uu_hoa_va_do_luong\" >2.4 T\u1ed1i \u01b0u h\u00f3a v\u00e0 \u0111o l\u01b0\u1eddng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#3_Tinh_nang_chinh_cua_Google_Ad_Manager\" >3. T\u00ednh n\u0103ng ch\u00ednh c\u1ee7a Google Ad Manager<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#31_Tao_va_quan_ly_Inventory\" >3.1 T\u1ea1o v\u00e0 qu\u1ea3n l\u00fd Inventory<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#32_Quan_ly_quang_cao_voi_Google_Ad_Manager_Ad_Units_va_Line_Items\" >3.2 Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o v\u1edbi Google Ad Manager: Ad Units v\u00e0 Line Items<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#33_Kiem_soat_hien_thi_va_phan_phoi_quang_cao_tren_website_va_ung_dung\" >3.3 Ki\u1ec3m so\u00e1t hi\u1ec3n th\u1ecb v\u00e0 ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o tr\u00ean website v\u00e0 \u1ee9ng d\u1ee5ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#4_Loi_ich_khi_lua_chon_Google_Ad_Manager_cho_nha_xuat_ban\" >4. L\u1ee3i \u00edch khi l\u1ef1a ch\u1ecdn Google Ad Manager cho nh\u00e0 xu\u1ea5t b\u1ea3n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#41_Kiem_soat_toan_dien\" >4.1 Ki\u1ec3m so\u00e1t to\u00e0n di\u1ec7n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#42_Toi_uu_hoa_doanh_thu\" >4.2 T\u1ed1i \u01b0u h\u00f3a doanh thu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#43_Ho_tro_va_tai_nguyen\" >4.3 H\u1ed7 tr\u1ee3 v\u00e0 t\u00e0i nguy\u00ean<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#44_Phan_tich_va_insight\" >4.4 Ph\u00e2n t\u00edch v\u00e0 insight<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#5_Huong_dan_su_dung_Google_Ad_Manager\" >5. H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng Google Ad Manager<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#51_Dang_ky_va_truy_cap_Google_Ad_Manager\" >5.1 \u0110\u0103ng k\u00fd v\u00e0 truy c\u1eadp Google Ad Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#52_Thiet_lap_tai_khoan_ban_dau\" >5.2 Thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n ban \u0111\u1ea7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#53_Tao_Ad_Units_va_tich_hop_ma_quang_cao\" >5.3 T\u1ea1o Ad Units v\u00e0 t\u00edch h\u1ee3p m\u00e3 qu\u1ea3ng c\u00e1o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#6_So_sanh_giua_Google_Ad_Manager_va_Google_AdSense\" >6. So s\u00e1nh gi\u1eefa Google Ad Manager v\u00e0 Google AdSense<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#7_Toi_uu_hoa_Google_Ad_Manager_de_nang_cao_doanh_thu_quang_cao\" >7. T\u1ed1i \u01b0u h\u00f3a Google Ad Manager \u0111\u1ec3 n\u00e2ng cao doanh thu qu\u1ea3ng c\u00e1o<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#71_Chien_luoc_toi_uu_hoa_quang_cao\" >7.1 Chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#72_Tinh_nang_nang_cao_de_tang_hieu_qua\" >7.2 T\u00ednh n\u0103ng n\u00e2ng cao \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#73_Bao_cao_va_phan_tich_nang_cao\" >7.3 B\u00e1o c\u00e1o v\u00e0 ph\u00e2n t\u00edch n\u00e2ng cao<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#74_Programmatic_Deals\" >7.4 Programmatic Deals<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#8_Cau_hoi_thuong_gap_FAQs\" >8. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (FAQs)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#81_Google_Ad_Manager_co_mien_phi_khong\" >8.1 Google Ad Manager c\u00f3 mi\u1ec5n ph\u00ed kh\u00f4ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#82_Su_khac_biet_giua_Google_Ad_Manager_va_Google_AdSense_la_gi\" >8.2 S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Google Ad Manager v\u00e0 Google AdSense l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#83_Lam_the_nao_de_toi_uu_hoa_doanh_thu_voi_Google_Ad_Manager\" >8.3 L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu v\u1edbi Google Ad Manager?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#84_Google_Ad_Manager_co_thay_the_hoan_toan_cho_AdSense_khong\" >8.4 Google Ad Manager c\u00f3 thay th\u1ebf ho\u00e0n to\u00e0n cho AdSense kh\u00f4ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/vbee.vn\/blog\/google\/google-ad-manager\/#85_Lam_the_nao_de_dam_bao_tuan_thu_quy_dinh_ve_quyen_rieng_tu_khi_su_dung_Google_Ad_Manager\" >8.5 L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 khi s\u1eed d\u1ee5ng Google Ad Manager?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div><p><strong>Google Ad Manager l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u, cung c\u1ea5p gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n v\u00e0 \u0111\u01a1n v\u1ecb truy\u1ec1n th\u00f4ng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 v\u1ec1 Google Ad Manager, c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1eadn d\u1ee5ng n\u00f3 nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/strong><\/p><p style=\"text-align: center;\"><p><iframe style=\"position: relative; top: 0px; border: none;\" title=\"H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng\" src=\"https:\/\/vbee.vn\/demo\" width=\"100%\" height=\"320\"><\/iframe><\/p><h2><span class=\"ez-toc-section\" id=\"1_Gioi_thieu_ve_Google_Ad_Manager\"><\/span>1. Gi\u1edbi thi\u1ec7u v\u1ec1 Google Ad Manager<span class=\"ez-toc-section-end\"><\/span><\/h2><h3><span class=\"ez-toc-section\" id=\"11_Google_Ad_Manager_la_gi\"><\/span>1.1 Google Ad Manager l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Google Ad Manager l\u00e0 n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o h\u1ee3p nh\u1ea5t c\u1ee7a Google, \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa DoubleClick for Publishers v\u00e0 DoubleClick Ad Exchange. \u0110\u00e2y l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n, cho ph\u00e9p nh\u00e0 xu\u1ea5t b\u1ea3n qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh tr\u00ean m\u1ed9t giao di\u1ec7n duy nh\u1ea5t. N\u1ec1n t\u1ea3ng n\u00e0y \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n c\u00f3 quy m\u00f4 l\u1edbn ho\u1eb7c trung b\u00ecnh, nh\u1eefng \u0111\u01a1n v\u1ecb c\u1ea7n ki\u1ec3m so\u00e1t v\u00e0 t\u00f9y ch\u1ec9nh cao trong vi\u1ec7c ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o.<\/p><p>Google Ad Manager \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong h\u1ec7 sinh th\u00e1i qu\u1ea3ng c\u00e1o s\u1ed1, gi\u00fap k\u1ebft n\u1ed1i c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n v\u1edbi ngu\u1ed3n qu\u1ea3ng c\u00e1o phong ph\u00fa t\u1eeb nhi\u1ec1u k\u00eanh kh\u00e1c nhau. N\u1ec1n t\u1ea3ng n\u00e0y kh\u00f4ng ch\u1ec9 cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u1ea1o, qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o tr\u00ean website v\u00e0 \u1ee9ng d\u1ee5ng, m\u00e0 c\u00f2n h\u1ed7 tr\u1ee3 nh\u00e0 xu\u1ea5t b\u1ea3n t\u0103ng doanh thu nh\u1edd c\u00e1c t\u00ednh n\u0103ng nh\u01b0 \u0111\u1ea5u gi\u00e1 th\u1eddi gian th\u1ef1c, ph\u00e2n b\u1ed5 \u0111\u1ed9ng v\u00e0 b\u00e1o c\u00e1o chi ti\u1ebft.<\/p><p><img decoding=\"async\" class=\"size-full wp-image-24309 aligncenter\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/05\/google-ad-manager-la-gi.webp\" alt=\"\" width=\"768\" height=\"336\" title=\"\" srcset=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/05\/google-ad-manager-la-gi.webp 768w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/05\/google-ad-manager-la-gi-300x131.webp 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p><h3><span class=\"ez-toc-section\" id=\"12_Nen_tang_quan_ly_quang_cao_cua_Google\"><\/span>1.2 N\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o c\u1ee7a Google<span class=\"ez-toc-section-end\"><\/span><\/h3><p>\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 v\u1ecb tr\u00ed c\u1ee7a Google Ad Manager trong b\u1ee9c tranh qu\u1ea3ng c\u00e1o s\u1ed1 c\u1ee7a Google, ch\u00fang ta c\u1ea7n ph\u00e2n bi\u1ec7t n\u00f3 v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o kh\u00e1c c\u1ee7a Google.<\/p><ul><li><strong>Google AdSense:<\/strong> L\u00e0 gi\u1ea3i ph\u00e1p \u0111\u01a1n gi\u1ea3n, ph\u00f9 h\u1ee3p cho c\u00e1c website nh\u1ecf ho\u1eb7c blog c\u00e1 nh\u00e2n. AdSense cho ph\u00e9p nh\u00e0 xu\u1ea5t b\u1ea3n d\u1ec5 d\u00e0ng hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a Google tr\u00ean trang web c\u1ee7a h\u1ecd v\u00e0 nh\u1eadn doanh thu t\u1eeb m\u1ed7i l\u1ea7n hi\u1ec3n th\u1ecb ho\u1eb7c nh\u1ea5p chu\u1ed9t.<\/li><li><strong>Google Ads (tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 Google AdWords):<\/strong> L\u00e0 n\u1ec1n t\u1ea3ng d\u00e0nh cho nh\u00e0 qu\u1ea3ng c\u00e1o, cho ph\u00e9p h\u1ecd t\u1ea1o v\u00e0 ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng l\u01b0\u1edbi c\u1ee7a Google.<\/li><li><strong>Google Ad Manager:<\/strong> L\u00e0 gi\u1ea3i ph\u00e1p cao c\u1ea5p h\u01a1n, t\u00edch h\u1ee3p nhi\u1ec1u t\u00ednh n\u0103ng qu\u1ea3n l\u00fd ph\u1ee9c t\u1ea1p, ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n l\u1edbn ho\u1eb7c m\u1ea1ng l\u01b0\u1edbi qu\u1ea3ng c\u00e1o c\u1ea7n ki\u1ec3m so\u00e1t chi ti\u1ebft v\u1ec1 c\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb v\u00e0 b\u00e1n.<\/li><\/ul><figure id=\"attachment_24310\" aria-describedby=\"caption-attachment-24310\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-24310 size-full\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/05\/nen-tang-quan-ly-quang-cao-cua-google.webp\" alt=\"3 n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o ch\u1ee7 y\u1ebfu c\u1ee7a Google\" width=\"768\" height=\"368\" title=\"\" srcset=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/05\/nen-tang-quan-ly-quang-cao-cua-google.webp 768w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/05\/nen-tang-quan-ly-quang-cao-cua-google-300x144.webp 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-24310\" class=\"wp-caption-text\">3 n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o ch\u1ee7 y\u1ebfu c\u1ee7a Google<\/figcaption><\/figure><h2><span class=\"ez-toc-section\" id=\"2_Cach_hoat_dong_cua_Google_Ad_Manager\"><\/span>2. C\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Google Ad Manager<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Google Ad Manager ho\u1ea1t \u0111\u1ed9ng qua c\u00e1c b\u01b0\u1edbc ch\u00ednh sau:<\/p><h3><span class=\"ez-toc-section\" id=\"21_Xac_dinh_khoang_khong_quang_cao_Inventory\"><\/span>2.1 X\u00e1c \u0111\u1ecbnh kho\u1ea3ng kh\u00f4ng qu\u1ea3ng c\u00e1o (Inventory)<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Nh\u00e0 xu\u1ea5t b\u1ea3n t\u1ea1o ra c\u00e1c \u0111\u01a1n v\u1ecb qu\u1ea3ng c\u00e1o (ad units) tr\u00ean website\/app (v\u00ed d\u1ee5: banner \u0111\u1ea7u trang, gi\u1eefa b\u00e0i vi\u1ebft&#8230;).<\/p><p>V\u1edbi m\u1ed7i ad unit, h\u1ecd s\u1ebd g\u1eafn m\u1ed9t th\u1ebb qu\u1ea3ng c\u00e1o (ad tag) v\u00e0o v\u1ecb tr\u00ed mu\u1ed1n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o.<\/p><h3><span class=\"ez-toc-section\" id=\"22_Tao_don_dat_hang_va_muc_hang_Orders_Line_Items\"><\/span>2.2 T\u1ea1o \u0111\u01a1n \u0111\u1eb7t h\u00e0ng v\u00e0 m\u1ee5c h\u00e0ng (Orders &amp; Line Items)<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Nh\u00e0 xu\u1ea5t b\u1ea3n t\u1ea1o order: \u0111\u1ea1i di\u1ec7n cho h\u1ee3p \u0111\u1ed3ng qu\u1ea3ng c\u00e1o gi\u1eefa h\u1ecd v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o.<\/p><p>Trong order, h\u1ecd th\u00eam line items: x\u00e1c \u0111\u1ecbnh lo\u1ea1i qu\u1ea3ng c\u00e1o, v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, gi\u00e1 th\u1ea7u, ng\u00e2n s\u00e1ch, l\u1ecbch ch\u1ea1y&#8230;<\/p><h3><span class=\"ez-toc-section\" id=\"23_Phan_phoi_quang_cao_Ad_serving\"><\/span>2.3 Ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o (Ad serving)<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Khi ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp website\/app, ad tag g\u1eedi y\u00eau c\u1ea7u \u0111\u1ebfn GAM.<\/p><p>GAM s\u1ebd ch\u1ecdn qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p nh\u1ea5t d\u1ef1a tr\u00ean:<\/p><ul><li>Quy t\u1eafc \u01b0u ti\u00ean (priority rules)<\/li><li>Gi\u00e1 th\u1ea7u (CPM, CPC&#8230;)<\/li><li>\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/li><li>T\u00ecnh tr\u1ea1ng c\u00f2n t\u1ed3n kho<\/li><\/ul><h3><span class=\"ez-toc-section\" id=\"24_Toi_uu_hoa_va_do_luong\"><\/span>2.4 T\u1ed1i \u01b0u h\u00f3a v\u00e0 \u0111o l\u01b0\u1eddng<span class=\"ez-toc-section-end\"><\/span><\/h3><p>GAM cung c\u1ea5p b\u00e1o c\u00e1o chi ti\u1ebft \u0111\u1ec3 gi\u00fap nh\u00e0 xu\u1ea5t b\u1ea3n t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o, doanh thu v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p><ul><li>S\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb, click<\/li><li>Doanh thu<\/li><li>Hi\u1ec7u qu\u1ea3 t\u1eebng line item, ad unit<\/li><\/ul><figure id=\"attachment_25132\" aria-describedby=\"caption-attachment-25132\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-25132\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/05\/Cach-hoat-dong-cua-Google-Ad-Manager.webp\" alt=\"C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Google Ad Manager\" width=\"768\" height=\"431\" title=\"\" srcset=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/05\/Cach-hoat-dong-cua-Google-Ad-Manager.webp 768w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/05\/Cach-hoat-dong-cua-Google-Ad-Manager-300x168.webp 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-25132\" class=\"wp-caption-text\">C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Google Ad Manager<\/figcaption><\/figure><h2><span class=\"ez-toc-section\" id=\"3_Tinh_nang_chinh_cua_Google_Ad_Manager\"><\/span>3. T\u00ednh n\u0103ng ch\u00ednh c\u1ee7a Google Ad Manager<span class=\"ez-toc-section-end\"><\/span><\/h2><h3><span class=\"ez-toc-section\" id=\"31_Tao_va_quan_ly_Inventory\"><\/span>3.1 T\u1ea1o v\u00e0 qu\u1ea3n l\u00fd Inventory<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Trong ng\u1eef c\u1ea3nh c\u1ee7a Google Ad Manager, &#8220;Inventory&#8221; (t\u1ed3n kho) \u0111\u1ec1 c\u1eadp \u0111\u1ebfn kh\u00f4ng gian qu\u1ea3ng c\u00e1o m\u00e0 nh\u00e0 xu\u1ea5t b\u1ea3n c\u00f3 th\u1ec3 cung c\u1ea5p tr\u00ean trang web ho\u1eb7c \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd. \u0110\u00e2y l\u00e0 t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 c\u1ee7a nh\u00e0 xu\u1ea5t b\u1ea3n v\u00e0 vi\u1ec7c qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 inventory l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu qu\u1ea3ng c\u00e1o.<\/p><p>\u0110\u1ec3 t\u1ea1o v\u00e0 c\u1ea5u tr\u00fac Inventory trong Google Ad Manager, b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n nh\u1eefng b\u01b0\u1edbc sau:<\/p><ul><li><strong>T\u1ea1o Ad Units (\u0110\u01a1n v\u1ecb qu\u1ea3ng c\u00e1o):<\/strong> Ad Units l\u00e0 c\u00e1c v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 tr\u00ean trang web ho\u1eb7c \u1ee9ng d\u1ee5ng n\u01a1i qu\u1ea3ng c\u00e1o s\u1ebd xu\u1ea5t hi\u1ec7n. M\u1ed7i Ad Unit c\u00f3 m\u1ed9t m\u00e3 \u0111\u1ecbnh danh ri\u00eang v\u00e0 \u0111\u01b0\u1ee3c c\u1ea5u h\u00ecnh v\u1edbi th\u00f4ng tin nh\u01b0 k\u00edch th\u01b0\u1edbc, lo\u1ea1i qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ph\u00e9p v\u00e0 c\u00e1c tham s\u1ed1 kh\u00e1c.<\/li><li><strong>S\u1eafp x\u1ebfp Ad Units theo th\u1ee9 b\u1eadc:<\/strong> Google Ad Manager cho ph\u00e9p b\u1ea1n t\u1ed5 ch\u1ee9c c\u00e1c Ad Units theo c\u1ea5u tr\u00fac th\u1ee9 b\u1eadc, gi\u00fap vi\u1ec7c qu\u1ea3n l\u00fd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n, \u0111\u1eb7c bi\u1ec7t khi b\u1ea1n c\u00f3 nhi\u1ec1u trang web ho\u1eb7c \u1ee9ng d\u1ee5ng.<\/li><li><strong>T\u1ea1o Placements:<\/strong> Placements (V\u1ecb tr\u00ed) cho ph\u00e9p b\u1ea1n nh\u00f3m c\u00e1c Ad Units l\u1ea1i v\u1edbi nhau d\u1ef1a tr\u00ean ti\u00eau ch\u00ed nh\u01b0 v\u1ecb tr\u00ed tr\u00ean trang, trang c\u1ee5 th\u1ec3, ho\u1eb7c \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c.<\/li><\/ul><p>\u0110\u1ec3 qu\u1ea3n l\u00fd Inventory hi\u1ec7u qu\u1ea3, h\u00e3y \u00e1p d\u1ee5ng nh\u1eefng m\u1eb9o sau:<\/p><ul><li><strong>\u0110\u1eb7t t\u00ean r\u00f5 r\u00e0ng:<\/strong> S\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng \u0111\u1eb7t t\u00ean nh\u1ea5t qu\u00e1n gi\u00fap d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c Ad Units.<\/li><li><strong>S\u1eed d\u1ee5ng m\u00f4 t\u1ea3 chi ti\u1ebft:<\/strong> Th\u00eam th\u00f4ng tin m\u00f4 t\u1ea3 \u0111\u1ec3 gi\u00fap c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m hi\u1ec3u r\u00f5 v\u1ec1 m\u1ee5c \u0111\u00edch v\u00e0 v\u1ecb tr\u00ed c\u1ee7a t\u1eebng Ad Unit.<\/li><li><strong>T\u1ed5 ch\u1ee9c theo danh m\u1ee5c:<\/strong> Ph\u00e2n lo\u1ea1i Ad Units theo ch\u1ee7 \u0111\u1ec1, v\u1ecb tr\u00ed, ho\u1eb7c b\u1ea5t k\u1ef3 ti\u00eau ch\u00ed n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi c\u1ea5u tr\u00fac n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/li><li><strong>Ki\u1ec3m tra th\u01b0\u1eddng xuy\u00ean:<\/strong> \u0110\u1ecbnh k\u1ef3 r\u00e0 so\u00e1t v\u00e0 c\u1eadp nh\u1eadt inventory \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 c\u00e1c Ad Units \u0111\u1ec1u \u0111ang ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3.<\/li><\/ul><h3><span class=\"ez-toc-section\" id=\"32_Quan_ly_quang_cao_voi_Google_Ad_Manager_Ad_Units_va_Line_Items\"><\/span>3.2 Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o v\u1edbi Google Ad Manager: Ad Units v\u00e0 Line Items<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Ad Units (\u0110\u01a1n v\u1ecb qu\u1ea3ng c\u00e1o) l\u00e0 nh\u1eefng v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 tr\u00ean trang web ho\u1eb7c \u1ee9ng d\u1ee5ng n\u01a1i qu\u1ea3ng c\u00e1o s\u1ebd xu\u1ea5t hi\u1ec7n. M\u1ed7i Ad Unit c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m sau:<\/p><ul><li>C\u00f3 m\u1ed9t m\u00e3 \u0111\u1ecbnh danh duy nh\u1ea5t (ID).<\/li><li>\u0110\u01b0\u1ee3c \u0111\u1ecbnh c\u1ea5u h\u00ecnh v\u1edbi c\u00e1c th\u00f4ng s\u1ed1 nh\u01b0 k\u00edch th\u01b0\u1edbc, \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ph\u00e9p.<\/li><li>C\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi c\u00e1c trang c\u1ee5 th\u1ec3 ho\u1eb7c ph\u1ea7n c\u1ee5 th\u1ec3 c\u1ee7a website\/\u1ee9ng d\u1ee5ng.<\/li><li>C\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u00f3m v\u00e0o c\u00e1c Placements \u0111\u1ec3 d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd.<\/li><\/ul><figure id=\"attachment_24311\" aria-describedby=\"caption-attachment-24311\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-24311 size-full\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/05\/quan-ly-quang-cao-voi-google-ad-manager.webp\" alt=\"Ad Units l\u00e0 nh\u1eefng v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 tr\u00ean trang web ho\u1eb7c \u1ee9ng d\u1ee5ng n\u01a1i qu\u1ea3ng c\u00e1o s\u1ebd xu\u1ea5t hi\u1ec7n.\" width=\"768\" height=\"415\" title=\"\" srcset=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/05\/quan-ly-quang-cao-voi-google-ad-manager.webp 768w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/05\/quan-ly-quang-cao-voi-google-ad-manager-300x162.webp 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-24311\" class=\"wp-caption-text\">Ad Units l\u00e0 nh\u1eefng v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 tr\u00ean trang web ho\u1eb7c \u1ee9ng d\u1ee5ng n\u01a1i qu\u1ea3ng c\u00e1o s\u1ebd xu\u1ea5t hi\u1ec7n.<\/figcaption><\/figure><p>Line Items th\u1ec3 hi\u1ec7n c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng qu\u1ea3ng c\u00e1o t\u1eeb nh\u00e0 qu\u1ea3ng c\u00e1o. M\u1ed7i Line Item ch\u1ee9a th\u00f4ng tin chi ti\u1ebft v\u1ec1:<\/p><ul><li>Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o: m\u1ee5c ti\u00eau, th\u00f4ng \u0111i\u1ec7p, kh\u00e1ch h\u00e0ng.<\/li><li>L\u1ecbch ch\u1ea1y: th\u1eddi gian b\u1eaft \u0111\u1ea7u v\u00e0 k\u1ebft th\u00fac chi\u1ebfn d\u1ecbch.<\/li><li>Ng\u00e2n s\u00e1ch v\u00e0 gi\u00e1: gi\u00e1 c\u1ea3, lo\u1ea1i \u0111\u1ecbnh gi\u00e1 (CPM, CPC, v.v.).<\/li><li>Nh\u1eafm m\u1ee5c ti\u00eau: \u0111\u1ed1i t\u01b0\u1ee3ng, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, thi\u1ebft b\u1ecb.<\/li><li>\u01afu ti\u00ean: m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean so v\u1edbi c\u00e1c Line Items kh\u00e1c.<\/li><\/ul><p><img decoding=\"async\" class=\"size-full wp-image-24330 aligncenter\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/05\/Line-item.webp\" alt=\"\" width=\"768\" height=\"570\" title=\"\" srcset=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/05\/Line-item.webp 768w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/05\/Line-item-300x223.webp 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p><h3><span class=\"ez-toc-section\" id=\"33_Kiem_soat_hien_thi_va_phan_phoi_quang_cao_tren_website_va_ung_dung\"><\/span>3.3 Ki\u1ec3m so\u00e1t hi\u1ec3n th\u1ecb v\u00e0 ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o tr\u00ean website v\u00e0 \u1ee9ng d\u1ee5ng<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Google Ad Manager cung c\u1ea5p nhi\u1ec1u c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 ki\u1ec3m so\u00e1t c\u00e1ch th\u1ee9c hi\u1ec3n th\u1ecb v\u00e0 ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o tr\u00ean website v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n.<\/p><ul><li><strong>Frequency Capping (Gi\u1edbi h\u1ea1n t\u1ea7n su\u1ea5t):<\/strong> Cho ph\u00e9p b\u1ea1n gi\u1edbi h\u1ea1n s\u1ed1 l\u1ea7n m\u1ed9t qu\u1ea3ng c\u00e1o ho\u1eb7c chi\u1ebfn d\u1ecbch c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho c\u00f9ng m\u1ed9t ng\u01b0\u1eddi d\u00f9ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. Gi\u00fap ng\u0103n ch\u1eb7n vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng b\u1ecb &#8220;b\u1ed9i th\u1ef1c&#8221; qu\u1ea3ng c\u00e1o, \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c. C\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u1edf c\u1ea5p \u0111\u1ed9 Line Item, Order ho\u1eb7c Creative.<\/li><li><strong>Ad Exclusion (Lo\u1ea1i tr\u1eeb qu\u1ea3ng c\u00e1o):<\/strong> Cho ph\u00e9p b\u1ea1n ng\u0103n ch\u1eb7n c\u00e1c qu\u1ea3ng c\u00e1o kh\u00f4ng mong mu\u1ed1n ho\u1eb7c kh\u00f4ng ph\u00f9 h\u1ee3p xu\u1ea5t hi\u1ec7n tr\u00ean trang web c\u1ee7a m\u00ecnh. C\u00f3 th\u1ec3 lo\u1ea1i tr\u1eeb d\u1ef1a tr\u00ean danh m\u1ee5c qu\u1ea3ng c\u00e1o, nh\u00e3n hi\u1ec7u c\u1ee5 th\u1ec3, URL, ho\u1eb7c c\u00e1c ti\u00eau ch\u00ed kh\u00e1c. \u0110\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh ng\u00e0nh.<\/li><li><strong>Competitive Exclusions (Lo\u1ea1i tr\u1eeb c\u1ea1nh tranh):<\/strong> Ng\u0103n ch\u1eb7n qu\u1ea3ng c\u00e1o t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh xu\u1ea5t hi\u1ec7n tr\u00ean c\u00f9ng m\u1ed9t trang ho\u1eb7c ph\u1ea7n. Gi\u00fap duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 tr\u00e1nh xung \u0111\u1ed9t l\u1ee3i \u00edch.<\/li><\/ul><p>Ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o th\u00f4ng minh<\/p><ul><li><strong>Targeting th\u00f4ng minh:<\/strong> Nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, nh\u00e2n kh\u1ea9u h\u1ecdc. h\u00e0nh vi, hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung trang.<\/li><li><strong>Optimization (T\u1ed1i \u01b0u h\u00f3a):<\/strong> Google Ad Manager s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n <a href=\"https:\/\/vbee.vn\/blog\/ai\/machine-learning\/\">h\u1ecdc m\u00e1y<\/a> \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o. H\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau KPI c\u1ee7a chi\u1ebfn d\u1ecbch. C\u00f3 th\u1ec3 t\u1ed1i \u01b0u cho hi\u1ec3n th\u1ecb, nh\u1ea5p chu\u1ed9t, chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c doanh thu.<\/li><li><strong>Forecasting (D\u1ef1 b\u00e1o):<\/strong> C\u00f4ng c\u1ee5 d\u1ef1 b\u00e1o gi\u00fap \u01b0\u1edbc t\u00ednh kh\u1ea3 n\u0103ng ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc khi b\u00e1n inventory. Cho ph\u00e9p b\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh b\u00e1n h\u00e0ng s\u00e1ng su\u1ed1t d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf.<\/li><li><strong>Responsive Ad Units:<\/strong> T\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh k\u00edch th\u01b0\u1edbc qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean thi\u1ebft b\u1ecb v\u00e0 k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh. \u0110\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m xem t\u1ed1i \u01b0u tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb.<\/li><\/ul><h2><span class=\"ez-toc-section\" id=\"4_Loi_ich_khi_lua_chon_Google_Ad_Manager_cho_nha_xuat_ban\"><\/span>4. L\u1ee3i \u00edch khi l\u1ef1a ch\u1ecdn Google Ad Manager cho nh\u00e0 xu\u1ea5t b\u1ea3n<span class=\"ez-toc-section-end\"><\/span><\/h2><p>\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n c\u00f3 quy m\u00f4 trung b\u00ecnh v\u00e0 l\u1edbn, Google Ad Manager mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p qu\u1ea3ng c\u00e1o \u0111\u01a1n gi\u1ea3n h\u01a1n nh\u01b0 AdSense. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u1ee3i \u00edch ch\u00ednh khi l\u1ef1a ch\u1ecdn Google Ad Manager:<\/p><h3><span class=\"ez-toc-section\" id=\"41_Kiem_soat_toan_dien\"><\/span>4.1 Ki\u1ec3m so\u00e1t to\u00e0n di\u1ec7n<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Google Ad Manager cung c\u1ea5p kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t to\u00e0n di\u1ec7n cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u00e1c qu\u1ea3ng c\u00e1o kh\u00e1c nhau, bao g\u1ed3m c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng DSPs (Demand-Side Platforms), gi\u00fap b\u1ea1n ch\u1ecdn l\u1ecdc \u0111\u1ed1i t\u00e1c d\u1ef1a tr\u00ean ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o, m\u1ee9c gi\u00e1 v\u00e0 m\u1ed1i quan h\u1ec7 kinh doanh.<\/p><p>\u0110\u1eb7c bi\u1ec7t, c\u00f4ng c\u1ee5 n\u00e0y cho ph\u00e9p thi\u1ebft l\u1eadp gi\u00e1 s\u00e0n cho t\u1eebng Ad Unit, quy t\u1eafc c\u1ea1nh tranh gi\u1eefa c\u00e1c ngu\u1ed3n qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c \u0111i\u1ec1u ki\u1ec7n hi\u1ec3n th\u1ecb nh\u01b0 gi\u1edbi h\u1ea1n t\u1ea7n su\u1ea5t v\u00e0 lo\u1ea1i tr\u1eeb qu\u1ea3ng c\u00e1o kh\u00f4ng mong mu\u1ed1n.\u00a0<\/p><h3><span class=\"ez-toc-section\" id=\"42_Toi_uu_hoa_doanh_thu\"><\/span>4.2 T\u1ed1i \u01b0u h\u00f3a doanh thu<span class=\"ez-toc-section-end\"><\/span><\/h3><p>\u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu, Google Ad Manager s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u1ea5u gi\u00e1 ti\u00ean ti\u1ebfn nh\u01b0 Dynamic Allocation, Open Bidding v\u00e0 Header Bidding, t\u1ea1o ra s\u1ef1 c\u1ea1nh tranh gi\u1eefa c\u00e1c ngu\u1ed3n qu\u1ea3ng c\u00e1o v\u00e0 gi\u00fap t\u0103ng gi\u00e1 qu\u1ea3ng c\u00e1o. B\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, bao g\u1ed3m c\u00e1c m\u00f4 h\u00ecnh gi\u00e1 nh\u01b0 CPM, CPC v\u00e0 d\u1ef1a tr\u00ean viewability, \u0111\u1ed3ng th\u1eddi \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 theo cung c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p><p>Google Ad Manager c\u00f2n gi\u00fap t\u1ed1i \u01b0u h\u00f3a fill rate v\u1edbi ph\u01b0\u01a1ng ph\u00e1p waterfall optimization, thi\u1ebft l\u1eadp c\u00e1c line items d\u1ef1 ph\u00f2ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 inventory qu\u1ea3ng c\u00e1o \u0111\u1ec1u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, gi\u1ea3m thi\u1ec3u s\u1ed1 l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o kh\u00f4ng hi\u1ec3n th\u1ecb.<\/p><h3><span class=\"ez-toc-section\" id=\"43_Ho_tro_va_tai_nguyen\"><\/span>4.3 H\u1ed7 tr\u1ee3 v\u00e0 t\u00e0i nguy\u00ean<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Cung c\u1ea5p t\u00e0i li\u1ec7u k\u1ef9 thu\u1eadt chi ti\u1ebft, video tutorial v\u00e0 webinars v\u1ec1 t\u00ednh n\u0103ng m\u1edbi v\u00e0 c\u00e1c th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t. H\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt c\u00f3 s\u1eb5n qua email v\u00e0 \u0111i\u1ec7n tho\u1ea1i cho c\u00e1c kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng Ad Manager 360, c\u00f9ng v\u1edbi c\u00e1c nh\u00f3m h\u1ed7 tr\u1ee3 chuy\u00ean d\u1ee5ng cho c\u00e1c kh\u00e1ch h\u00e0ng l\u1edbn. B\u1ea1n c\u00f2n c\u00f3 th\u1ec3 tham gia c\u1ed9ng \u0111\u1ed3ng c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n s\u1eed d\u1ee5ng Google Ad Manager, chia s\u1ebb kinh nghi\u1ec7m v\u00e0 tham gia v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh beta testing.<\/p><h3><span class=\"ez-toc-section\" id=\"44_Phan_tich_va_insight\"><\/span>4.4 Ph\u00e2n t\u00edch v\u00e0 insight<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Cung c\u1ea5p b\u00e1o c\u00e1o chi ti\u1ebft v\u1ec1 hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o, gi\u00fap b\u1ea1n ph\u00e2n t\u00edch d\u1eef li\u1ec7u theo nhi\u1ec1u chi\u1ec1u nh\u01b0 thi\u1ebft b\u1ecb, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd v\u00e0 th\u1eddi gian trong ng\u00e0y. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o b\u00e1o c\u00e1o t\u00f9y ch\u1ec9nh theo c\u00e1c KPI quan tr\u1ecdng c\u1ee7a doanh nghi\u1ec7p. C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch nh\u01b0 Google Analytics v\u00e0 Data Management Platforms (DMP) c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p \u0111\u1ec3 ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng, v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 xu\u1ea5t d\u1eef li\u1ec7u \u0111\u1ec3 s\u1eed d\u1ee5ng trong c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch b\u00ean ngo\u00e0i.<\/p><h2><span class=\"ez-toc-section\" id=\"5_Huong_dan_su_dung_Google_Ad_Manager\"><\/span>5. H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng Google Ad Manager<span class=\"ez-toc-section-end\"><\/span><\/h2><p>B\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng Google Ad Manager c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u1ee9c t\u1ea1p, nh\u01b0ng v\u1edbi h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc, b\u1ea1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng thi\u1ebft l\u1eadp v\u00e0 t\u1eadn d\u1ee5ng n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o n\u00e0y. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc c\u01a1 b\u1ea3n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u:<\/p><h3><span class=\"ez-toc-section\" id=\"51_Dang_ky_va_truy_cap_Google_Ad_Manager\"><\/span>5.1 \u0110\u0103ng k\u00fd v\u00e0 truy c\u1eadp Google Ad Manager<span class=\"ez-toc-section-end\"><\/span><\/h3><ul><li><strong>Y\u00eau c\u1ea7u t\u00e0i kho\u1ea3n:<\/strong> Google Ad Manager d\u00e0nh cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n c\u00f3 l\u01b0\u1ee3ng traffic \u0111\u00e1ng k\u1ec3 (th\u01b0\u1eddng l\u00e0 h\u00e0ng tri\u1ec7u pageviews m\u1ed7i th\u00e1ng). Truy c\u1eadp trang ch\u1ee7 Google Ad Manager v\u00e0 nh\u1ea5p v\u00e0o &#8220;Sign up&#8221; ho\u1eb7c &#8220;Get started&#8221;. \u0110i\u1ec1n th\u00f4ng tin c\u1ea7n thi\u1ebft v\u1ec1 doanh nghi\u1ec7p v\u00e0 website c\u1ee7a b\u1ea1n. Ch\u1edd ph\u00ea duy\u1ec7t t\u1eeb Google (c\u00f3 th\u1ec3 m\u1ea5t v\u00e0i ng\u00e0y).<\/li><li><strong>C\u00e1c lo\u1ea1i t\u00e0i kho\u1ea3n:<\/strong> Small Business: Mi\u1ec5n ph\u00ed, ph\u00f9 h\u1ee3p cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n v\u1eeba v\u00e0 nh\u1ecf v\u1edbi gi\u1edbi h\u1ea1n 200 tri\u1ec7u impressions\/th\u00e1ng. Google Ad Manager 360: Phi\u00ean b\u1ea3n tr\u1ea3 ph\u00ed, d\u00e0nh cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n l\u1edbn, cung c\u1ea5p th\u00eam nhi\u1ec1u t\u00ednh n\u0103ng v\u00e0 h\u1ed7 tr\u1ee3.<\/li><li><strong>\u0110\u0103ng nh\u1eadp l\u1ea7n \u0111\u1ea7u:<\/strong> S\u1eed d\u1ee5ng t\u00e0i kho\u1ea3n Google c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u0103ng nh\u1eadp. L\u00e0m quen v\u1edbi giao di\u1ec7n v\u00e0 menu ch\u00ednh.<\/li><\/ul><figure id=\"attachment_24338\" aria-describedby=\"caption-attachment-24338\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-24338 size-full\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/05\/dang-ky-va-truy-cap-google-ad-manager.webp\" alt=\"\u0110\u0103ng k\u00fd v\u00e0 truy c\u1eadp Google Ad Manager theo h\u01b0\u1edbng d\u1eabn.\" width=\"768\" height=\"378\" title=\"\" srcset=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/05\/dang-ky-va-truy-cap-google-ad-manager.webp 768w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/05\/dang-ky-va-truy-cap-google-ad-manager-300x148.webp 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-24338\" class=\"wp-caption-text\">\u0110\u0103ng k\u00fd v\u00e0 truy c\u1eadp Google Ad Manager theo h\u01b0\u1edbng d\u1eabn.<\/figcaption><\/figure><h3><span class=\"ez-toc-section\" id=\"52_Thiet_lap_tai_khoan_ban_dau\"><\/span>5.2 Thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n ban \u0111\u1ea7u<span class=\"ez-toc-section-end\"><\/span><\/h3><p>C\u1ea5u h\u00ecnh th\u00f4ng tin doanh nghi\u1ec7p: \u0110i\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn Admin &gt; Global settings &gt; Company information. C\u1eadp nh\u1eadt th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/p><ul><li><strong>Thi\u1ebft l\u1eadp m\u00fai gi\u1edd v\u00e0 \u0111\u01a1n v\u1ecb ti\u1ec1n t\u1ec7:<\/strong> Ch\u1ecdn m\u00fai gi\u1edd ph\u00f9 h\u1ee3p v\u1edbi v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n. Ch\u1ecdn \u0111\u01a1n v\u1ecb ti\u1ec1n t\u1ec7 ch\u00ednh cho b\u00e1o c\u00e1o v\u00e0 giao d\u1ecbch.<\/li><li><strong>Qu\u1ea3n l\u00fd ng\u01b0\u1eddi d\u00f9ng v\u00e0 quy\u1ec1n:<\/strong> Th\u00eam th\u00e0nh vi\u00ean nh\u00f3m c\u1ee7a b\u1ea1n v\u00e0 g\u00e1n vai tr\u00f2 ph\u00f9 h\u1ee3p. T\u00f9y ch\u1ec9nh quy\u1ec1n truy c\u1eadp theo nhu c\u1ea7u.<\/li><li><strong>Thi\u1ebft l\u1eadp th\u00f4ng tin thanh to\u00e1n:<\/strong> C\u1eadp nh\u1eadt th\u00f4ng tin thanh to\u00e1n \u0111\u1ec3 nh\u1eadn doanh thu.<\/li><\/ul><h3><span class=\"ez-toc-section\" id=\"53_Tao_Ad_Units_va_tich_hop_ma_quang_cao\"><\/span>5.3 T\u1ea1o Ad Units v\u00e0 t\u00edch h\u1ee3p m\u00e3 qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h3><ul><li><strong>T\u1ea1o Ad Units:<\/strong> \u0110i \u0111\u1ebfn Inventory &gt; Ad units &gt; New ad unit. \u0110\u1eb7t t\u00ean v\u00e0 ch\u1ecdn k\u00edch th\u01b0\u1edbc cho ad unit. X\u00e1c \u0111\u1ecbnh lo\u1ea1i qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ph\u00e9p (display, video, native).<\/li><li><strong>T\u1ea1o c\u1ea5u tr\u00fac th\u1ee9 b\u1eadc:<\/strong> T\u1ed5 ch\u1ee9c Ad Units theo c\u1ea5u tr\u00fac logic ph\u1ea3n \u00e1nh website c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: Trang ch\u1ee7 &gt; Sidebar &gt; Top Banner.<\/li><li><strong>L\u1ea5y m\u00e3 qu\u1ea3ng c\u00e1o:<\/strong> Sau khi t\u1ea1o Ad Unit, click v\u00e0o &#8220;Generate tags&#8221;. Ch\u1ecdn lo\u1ea1i tag ph\u00f9 h\u1ee3p (th\u01b0\u1eddng l\u00e0 GPT &#8211; Google Publisher Tag). T\u00f9y ch\u1ec9nh c\u00e1c th\u00f4ng s\u1ed1 nh\u01b0 k\u00edch th\u01b0\u1edbc, safe frame, v.v.<\/li><li><strong>T\u00edch h\u1ee3p m\u00e3 v\u00e0o website:<\/strong> Th\u00eam GPT header script v\u00e0o ph\u1ea7n &lt;head&gt; c\u1ee7a trang web. \u0110\u1eb7t m\u00e3 Ad Unit v\u00e0o v\u1ecb tr\u00ed b\u1ea1n mu\u1ed1n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o. Ki\u1ec3m tra xem qu\u1ea3ng c\u00e1o c\u00f3 hi\u1ec3n th\u1ecb ch\u00ednh x\u00e1c kh\u00f4ng.<\/li><li><strong>Ki\u1ec3m tra v\u00e0 x\u00e1c minh:<\/strong> S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 &#8220;Preview&#8221; trong Google Ad Manager \u0111\u1ec3 x\u00e1c nh\u1eadn qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb \u0111\u00fang. Ki\u1ec3m tra b\u00e1o c\u00e1o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o impressions \u0111ang \u0111\u01b0\u1ee3c ghi nh\u1eadn.<\/li><\/ul><h2><span class=\"ez-toc-section\" id=\"6_So_sanh_giua_Google_Ad_Manager_va_Google_AdSense\"><\/span>6. So s\u00e1nh gi\u1eefa Google Ad Manager v\u00e0 Google AdSense<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Google Ad Manager v\u00e0 <a href=\"https:\/\/vbee.vn\/blog\/google\/google-adsense\/\">Google AdSense<\/a> l\u00e0 hai n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn c\u1ee7a Google, nh\u01b0ng ch\u00fang \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 ph\u1ee5c v\u1ee5 c\u00e1c m\u1ee5c \u0111\u00edch v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau. Hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa hai n\u1ec1n t\u1ea3ng n\u00e0y s\u1ebd gi\u00fap nh\u00e0 xu\u1ea5t b\u1ea3n l\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u c\u1ee7a m\u00ecnh.<\/p><p>C\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng, Google Ad Manager d\u00e0nh cho nh\u1eefng nh\u00e0 xu\u1ea5t b\u1ea3n l\u1edbn v\u1edbi nhi\u1ec1u l\u1ef1a ch\u1ecdn v\u00e0 t\u00f9y ch\u1ec9nh trong qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o. Trong kh\u00ed \u0111\u00f3, Google AdSense ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c website nh\u1ecf ho\u1eb7c c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n m\u1edbi b\u1eaft \u0111\u1ea7u, v\u1edbi h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng.<\/p><figure id=\"attachment_24337\" aria-describedby=\"caption-attachment-24337\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-24337 size-full\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/05\/so-sanh-giua-google-ad-manager-va-google-adsense.webp\" alt=\"Ad Manager d\u00e0nh cho nh\u00e0 xu\u1ea5t b\u1ea3n l\u1edbn, qu\u1ea3n l\u00fd ph\u1ee9c t\u1ea1p c\u00f2n AdSense ph\u00f9 h\u1ee3p trang web nh\u1ecf, nhu c\u1ea7u \u0111\u01a1n gi\u1ea3n.\" width=\"768\" height=\"409\" title=\"\" srcset=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/05\/so-sanh-giua-google-ad-manager-va-google-adsense.webp 768w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2025\/05\/so-sanh-giua-google-ad-manager-va-google-adsense-300x160.webp 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-24337\" class=\"wp-caption-text\">Ad Manager d\u00e0nh cho nh\u00e0 xu\u1ea5t b\u1ea3n l\u1edbn, qu\u1ea3n l\u00fd ph\u1ee9c t\u1ea1p c\u00f2n AdSense ph\u00f9 h\u1ee3p trang web nh\u1ecf, nhu c\u1ea7u \u0111\u01a1n gi\u1ea3n.<\/figcaption><\/figure><h2><span class=\"ez-toc-section\" id=\"7_Toi_uu_hoa_Google_Ad_Manager_de_nang_cao_doanh_thu_quang_cao\"><\/span>7. T\u1ed1i \u01b0u h\u00f3a Google Ad Manager \u0111\u1ec3 n\u00e2ng cao doanh thu qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h2><h3><span class=\"ez-toc-section\" id=\"71_Chien_luoc_toi_uu_hoa_quang_cao\"><\/span>7.1 Chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o trong Google Ad Manager l\u00e0 qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c gi\u00fap nh\u00e0 xu\u1ea5t b\u1ea3n t\u1ed1i \u0111a h\u00f3a doanh thu t\u1eeb inventory qu\u1ea3ng c\u00e1o. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3:<\/p><ul><li><strong>Gi\u00e1 s\u00e0n v\u00e0 quy t\u1eafc gi\u00e1:<\/strong> Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1ecbch s\u1eed \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb inventory, thi\u1ebft l\u1eadp gi\u00e1 s\u00e0n cho c\u00e1c Ad Units v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a fill rate v\u00e0 doanh thu.<\/li><li><strong>\u0110\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o:<\/strong> S\u1eed d\u1ee5ng video ads (pre-roll, mid-roll, rewarded), native ads, rich media ads v\u00e0 responsive ads \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a viewability v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/li><li><strong>T\u00edch h\u1ee3p Google Analytics:<\/strong> Li\u00ean k\u1ebft v\u1edbi Google Analytics \u0111\u1ec3 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o, t\u1ed1i \u01b0u layout v\u00e0 theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 th\u1eddi gian tr\u00ean trang, t\u1ef7 l\u1ec7 tho\u00e1t v\u00e0 t\u01b0\u01a1ng t\u00e1c.<\/li><\/ul><h3><span class=\"ez-toc-section\" id=\"72_Tinh_nang_nang_cao_de_tang_hieu_qua\"><\/span>7.2 T\u00ednh n\u0103ng n\u00e2ng cao \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Ph\u00e2n kh\u00fac kh\u00e1n gi\u1ea3 (Audience Segmentation): S\u1eed d\u1ee5ng d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u1ea1o c\u00e1c ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng, gi\u00fap nh\u00e0 qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c h\u01a1n v\u00e0 \u0111\u00e0m ph\u00e1n gi\u00e1 cao h\u01a1n.<\/p><p>Ti\u00eau ch\u00ed t\u00f9y ch\u1ec9nh (Custom Criteria): T\u1ea1o c\u00e1c c\u1eb7p key-value v\u00e0 ph\u00e2n lo\u1ea1i n\u1ed9i dung \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi ng\u1eef c\u1ea3nh.<\/p><p>Qu\u1ea3n l\u00fd l\u1ee3i nhu\u1eadn t\u1ef1 \u0111\u1ed9ng (Automated Yield Management): S\u1eed d\u1ee5ng t\u00ednh n\u0103ng t\u1ed1i \u01b0u h\u00f3a t\u1ef1 \u0111\u1ed9ng, quy t\u1eafc \u0111\u1ecbnh gi\u00e1 th\u00f4ng minh v\u00e0 thu\u1eadt to\u00e1n h\u1ecdc m\u00e1y \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 tr\u1ecb m\u1ed7i l\u01b0\u1ee3t hi\u1ec3n th\u1ecb v\u00e0 gi\u1ea3m th\u1eddi gian qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch.<\/p><h3><span class=\"ez-toc-section\" id=\"73_Bao_cao_va_phan_tich_nang_cao\"><\/span>7.3 B\u00e1o c\u00e1o v\u00e0 ph\u00e2n t\u00edch n\u00e2ng cao<span class=\"ez-toc-section-end\"><\/span><\/h3><ul><li><strong>Query Tool:<\/strong> T\u1ea1o b\u00e1o c\u00e1o t\u00f9y ch\u1ec9nh v\u00e0 theo d\u00f5i KPI d\u1ec5 d\u00e0ng h\u01a1n.<\/li><li><strong>Data Visualization:<\/strong> T\u1ea1o bi\u1ec3u \u0111\u1ed3, dashboard v\u00e0 b\u00e1o c\u00e1o t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 chia s\u1ebb insights v\u1edbi c\u00e1c b\u00ean li\u00ean quan.<\/li><li><strong>A\/B Testing:<\/strong> Thi\u1ebft l\u1eadp th\u1eed nghi\u1ec7m A\/B \u0111\u1ec3 ki\u1ec3m tra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u00e0 li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c monetization.<\/li><\/ul><h3><span class=\"ez-toc-section\" id=\"74_Programmatic_Deals\"><\/span>7.4 Programmatic Deals<span class=\"ez-toc-section-end\"><\/span><\/h3><ul><li><strong>Programmatic Guaranteed:<\/strong> T\u1ea1o giao d\u1ecbch tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00e0 qu\u1ea3ng c\u00e1o qua programmatic \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u1ed1i l\u01b0\u1ee3ng v\u00e0 gi\u00e1 \u1ed5n \u0111\u1ecbnh.<\/li><li><strong>Preferred Deals:<\/strong> Cung c\u1ea5p cho nh\u00e0 qu\u1ea3ng c\u00e1o \u01b0u ti\u00ean quy\u1ec1n truy c\u1eadp v\u00e0o inventory v\u1edbi m\u1ee9c gi\u00e1 th\u1ecfa thu\u1eadn.<\/li><\/ul><h2><span class=\"ez-toc-section\" id=\"8_Cau_hoi_thuong_gap_FAQs\"><\/span>8. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (FAQs)<span class=\"ez-toc-section-end\"><\/span><\/h2><h3><span class=\"ez-toc-section\" id=\"81_Google_Ad_Manager_co_mien_phi_khong\"><\/span>8.1 Google Ad Manager c\u00f3 mi\u1ec5n ph\u00ed kh\u00f4ng?<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Google Ad Manager c\u00f3 hai phi\u00ean b\u1ea3n: phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n mi\u1ec5n ph\u00ed (tr\u01b0\u1edbc \u0111\u00e2y g\u1ecdi l\u00e0 Small Business) d\u00e0nh cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n v\u1eeba v\u00e0 nh\u1ecf v\u00e0 phi\u00ean b\u1ea3n Google Ad Manager 360 tr\u1ea3 ph\u00ed d\u00e0nh cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n l\u1edbn. Phi\u00ean b\u1ea3n mi\u1ec5n ph\u00ed c\u00f3 gi\u1edbi h\u1ea1n 200 tri\u1ec7u impression m\u1ed7i th\u00e1ng, trong khi phi\u00ean b\u1ea3n 360 cung c\u1ea5p th\u00eam nhi\u1ec1u t\u00ednh n\u0103ng n\u00e2ng cao, h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt tr\u1ef1c ti\u1ebfp v\u00e0 kh\u00f4ng gi\u1edbi h\u1ea1n s\u1ed1 l\u01b0\u1ee3ng impression.\u00a0<\/p><h3><span class=\"ez-toc-section\" id=\"82_Su_khac_biet_giua_Google_Ad_Manager_va_Google_AdSense_la_gi\"><\/span>8.2 S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Google Ad Manager v\u00e0 Google AdSense l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Google AdSense l\u00e0 gi\u1ea3i ph\u00e1p \u0111\u01a1n gi\u1ea3n cho ph\u00e9p nh\u00e0 xu\u1ea5t b\u1ea3n nh\u1ecf ki\u1ebfm ti\u1ec1n t\u1eeb kh\u00f4ng gian qu\u1ea3ng c\u00e1o v\u1edbi c\u00e0i \u0111\u1eb7t t\u1ed1i thi\u1ec3u. Ad Manager cho ph\u00e9p nh\u00e0 xu\u1ea5t b\u1ea3n l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u ngu\u1ed3n qu\u1ea3ng c\u00e1o, bao g\u1ed3m c\u00e1c th\u1ecfa thu\u1eadn tr\u1ef1c ti\u1ebfp, m\u1ea1ng qu\u1ea3ng c\u00e1o b\u00ean th\u1ee9 ba, v\u00e0 programmatic. Ad Manager ph\u00f9 h\u1ee3p cho nh\u00e0 xu\u1ea5t b\u1ea3n c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn v\u00e0 c\u1ea7n qu\u1ea3n l\u00fd ph\u1ee9c t\u1ea1p, trong khi AdSense ph\u00f9 h\u1ee3p cho trang web nh\u1ecf h\u01a1n v\u1edbi nhu c\u1ea7u \u0111\u01a1n gi\u1ea3n.<\/p><h3><span class=\"ez-toc-section\" id=\"83_Lam_the_nao_de_toi_uu_hoa_doanh_thu_voi_Google_Ad_Manager\"><\/span>8.3 L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu v\u1edbi Google Ad Manager?<span class=\"ez-toc-section-end\"><\/span><\/h3><p>\u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu v\u1edbi Google Ad Manager, h\u00e3y th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc sau:<\/p><ol><li>Thi\u1ebft l\u1eadp v\u00e0 ki\u1ec3m tra gi\u00e1 s\u00e0n \u0111\u1ec3 c\u00e2n b\u1eb1ng gi\u1eefa t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y v\u00e0 gi\u00e1 tr\u1ecb.<\/li><li>T\u1eadn d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng nh\u01b0 Dynamic Allocation, Header Bidding v\u00e0 Open Bidding \u0111\u1ec3 t\u0103ng c\u1ea1nh tranh.<\/li><li>S\u1eed d\u1ee5ng c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o \u0111a d\u1ea1ng bao g\u1ed3m video v\u00e0 native ads.<\/li><li>Ph\u00e2n kh\u00fac kh\u00e1n gi\u1ea3 \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3.<\/li><li>Th\u1ef1c hi\u1ec7n A\/B testing \u0111\u1ec3 t\u1ed1i \u01b0u v\u1ecb tr\u00ed v\u00e0 layout.<\/li><li>Ph\u00e2n t\u00edch b\u00e1o c\u00e1o th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i c\u1ea3i thi\u1ec7n.<\/li><li>C\u00e2n b\u1eb1ng doanh thu ng\u1eafn h\u1ea1n v\u1edbi tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 duy tr\u00ec t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n.<\/li><\/ol><h3><span class=\"ez-toc-section\" id=\"84_Google_Ad_Manager_co_thay_the_hoan_toan_cho_AdSense_khong\"><\/span>8.4 Google Ad Manager c\u00f3 thay th\u1ebf ho\u00e0n to\u00e0n cho AdSense kh\u00f4ng?<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Google Ad Manager kh\u00f4ng ho\u00e0n to\u00e0n thay th\u1ebf AdSense m\u00e0 l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p m\u1edf r\u1ed9ng h\u01a1n. Th\u1ef1c t\u1ebf, nhi\u1ec1u nh\u00e0 xu\u1ea5t b\u1ea3n s\u1eed d\u1ee5ng Ad Manager v\u1eabn t\u1eadn d\u1ee5ng AdSense nh\u01b0 m\u1ed9t trong nhi\u1ec1u ngu\u1ed3n qu\u1ea3ng c\u00e1o trong chi\u1ebfn l\u01b0\u1ee3c monetization c\u1ee7a h\u1ecd.\u00a0<\/p><h3><span class=\"ez-toc-section\" id=\"85_Lam_the_nao_de_dam_bao_tuan_thu_quy_dinh_ve_quyen_rieng_tu_khi_su_dung_Google_Ad_Manager\"><\/span>8.5 L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 khi s\u1eed d\u1ee5ng Google Ad Manager?<span class=\"ez-toc-section-end\"><\/span><\/h3><p>\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 khi s\u1eed d\u1ee5ng Google Ad Manager, h\u00e3y th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p sau:<\/p><ol><li>Tri\u1ec3n khai h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd s\u1ef1 \u0111\u1ed3ng \u00fd (CMP) \u0111\u1ec3 thu th\u1eadp v\u00e0 qu\u1ea3n l\u00fd s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li><li>C\u1ea5u h\u00ecnh Transparency &amp; Consent Framework trong Ad Manager<\/li><li>S\u1eed d\u1ee5ng c\u00e1c t\u00edn hi\u1ec7u \u0111\u1ed3ng \u00fd \u0111\u1ec3 ki\u1ec3m so\u00e1t h\u00e0nh vi qu\u1ea3ng c\u00e1o.<\/li><li>C\u1eadp nh\u1eadt ch\u00ednh s\u00e1ch quy\u1ec1n ri\u00eang t\u01b0 \u0111\u1ec3 ph\u1ea3n \u00e1nh c\u00e1ch b\u1ea1n thu th\u1eadp v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u.<\/li><li>Hi\u1ec3u v\u00e0 tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh nh\u01b0 GDPR, CCPA v\u00e0 c\u00e1c lu\u1eadt quy\u1ec1n ri\u00eang t\u01b0 khu v\u1ef1c kh\u00e1c.<\/li><li>Gi\u00e1m s\u00e1t th\u01b0\u1eddng xuy\u00ean c\u00e1c thay \u0111\u1ed5i quy \u0111\u1ecbnh v\u00e0 c\u1eadp nh\u1eadt chi\u1ebfn l\u01b0\u1ee3c tu\u00e2n th\u1ee7 c\u1ee7a b\u1ea1n.<\/li><li>L\u00e0m vi\u1ec7c v\u1edbi <a href=\"https:\/\/vbee.vn\/blog\/doi-ngu\/\">\u0111\u1ed9i ng\u0169<\/a> ph\u00e1p l\u00fd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u00e1p \u1ee9ng t\u1ea5t c\u1ea3 c\u00e1c y\u00eau c\u1ea7u hi\u1ec7n h\u00e0nh.<\/li><\/ol><p>Google Ad Manager \u0111\u1ee9ng v\u1eefng nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o to\u00e0n di\u1ec7n, \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong chi\u1ebfn l\u01b0\u1ee3c monetization c\u1ee7a c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n l\u1edbn v\u00e0 trung b\u00ecnh. Qua b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta \u0111\u00e3 t\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o Google n\u00e0y.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Ad Manager l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u, cung c\u1ea5p gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n v\u00e0 \u0111\u01a1n v\u1ecb truy\u1ec1n th\u00f4ng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 v\u1ec1 Google Ad Manager, c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1eadn d\u1ee5ng n\u00f3&#8230;<\/p>\n","protected":false},"author":9,"featured_media":24308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[210],"tags":[],"class_list":["post-24292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google"],"_links":{"self":[{"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/posts\/24292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/comments?post=24292"}],"version-history":[{"count":9,"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/posts\/24292\/revisions"}],"predecessor-version":[{"id":25133,"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/posts\/24292\/revisions\/25133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/media\/24308"}],"wp:attachment":[{"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/media?parent=24292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/categories?post=24292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/tags?post=24292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}