{"id":2825,"date":"2024-05-10T08:00:49","date_gmt":"2024-05-10T01:00:49","guid":{"rendered":"https:\/\/blogs.vbee.vn\/?p=2825"},"modified":"2025-12-10T17:55:02","modified_gmt":"2025-12-10T10:55:02","slug":"thuat-ngu-marketing","status":"publish","type":"post","link":"https:\/\/vbee.vn\/blog\/chia-se\/thuat-ngu-marketing\/","title":{"rendered":"T\u1ed5ng h\u1ee3p thu\u1eadt ng\u1eef Marketing ph\u1ed5 bi\u1ebfn Marketers n\u00ean ghi nh\u1edb"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\"><div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">N\u1ed9i dung ch\u00ednh<\/p><span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/thuat-ngu-marketing\/#Thuat_ngu_Marketing_la_gi\" >Thu\u1eadt ng\u1eef Marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/thuat-ngu-marketing\/#Top_5_thuat_ngu_Marketing_thong_dung_nhat_hien_nay\" >Top 5 thu\u1eadt ng\u1eef Marketing th\u00f4ng d\u1ee5ng nh\u1ea5t hi\u1ec7n nay<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/thuat-ngu-marketing\/#1_Digital_Marketing\" >1. Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/thuat-ngu-marketing\/#2_Dinh_vi_thuong_hieu_Brand_Positioning\" >2. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u (Brand Positioning)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/thuat-ngu-marketing\/#3_Nuoi_duong_khach_hang_tiem_nang_Lead_Nurturing\" >3. Nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Lead Nurturing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/thuat-ngu-marketing\/#4_Nhan_dien_thuong_hieu_Brand_Awareness\" >4. Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Brand Awareness)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/thuat-ngu-marketing\/#5_Chan_dung_khach_hang_Buyer_Persona\" >5. Ch\u00e2n dung kh\u00e1ch h\u00e0ng (Buyer Persona)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/thuat-ngu-marketing\/#6_thuat_ngu_Marketing_de_gay_nham_lan_nhat_cho_cac_Marketers\" >6 thu\u1eadt ng\u1eef Marketing d\u1ec5 g\u00e2y nh\u1ea7m l\u1eabn nh\u1ea5t cho c\u00e1c Marketers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/thuat-ngu-marketing\/#1_Online_Marketing_va_Digital_Marketing\" >1. Online Marketing v\u00e0 Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/thuat-ngu-marketing\/#2_Thuat_ngu_Brand_va_Trademark\" >2. Thu\u1eadt ng\u1eef Brand v\u00e0 Trademark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/thuat-ngu-marketing\/#3_Thuat_ngu_marketing_Customer_va_Consumer\" >3. Thu\u1eadt ng\u1eef marketing Customer v\u00e0 Consumer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/thuat-ngu-marketing\/#4_Objectives_va_Goals\" >4. Objectives v\u00e0 Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/thuat-ngu-marketing\/#5_Thuat_ngu_marketing_viral_video_va_TVC\" >5. Thu\u1eadt ng\u1eef marketing viral video v\u00e0 TVC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/vbee.vn\/blog\/chia-se\/thuat-ngu-marketing\/#6_PR_va_quang_cao\" >6. PR v\u00e0 qu\u1ea3ng c\u00e1o<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div><p><strong>Trong s\u1ed1 c\u00e1c thu\u1eadt ng\u1eef Marketing c\u00f3 r\u1ea5t nhi\u1ec1u thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn v\u00e0 c\u0169ng c\u00f3 kh\u00f4ng \u00edt c\u00e1c c\u1eb7p c\u1ee5m t\u1eeb m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi \u0111ang nh\u1ea7m l\u1eabn. Trong b\u00e0i vi\u1ebft n\u00e0y h\u00e3y c\u00f9ng <a href=\"https:\/\/vbee.vn\/\">Vbee<\/a> t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 nh\u1eefng c\u1eb7p thu\u1eadt ng\u1eef n\u00e0y nh\u00e9!<\/strong><\/p><p style=\"text-align: center;\"><p><iframe style=\"position: relative; top: 0px; border: none;\" title=\"H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng\" src=\"https:\/\/vbee.vn\/demo\" width=\"100%\" height=\"320\"><\/iframe><\/p><figure id=\"attachment_15591\" aria-describedby=\"caption-attachment-15591\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-15591 size-full\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2024\/03\/thuat-ngu-marketing.webp\" alt=\"C\u00e1c thu\u1eadt ng\u1eef Marketing ph\u1ed5 bi\u1ebfn nh\u01b0ng d\u1ec5 g\u00e2y nh\u1ea7m l\u1eabn cho Marketers.\" width=\"768\" height=\"329\" title=\"\" srcset=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2024\/03\/thuat-ngu-marketing.webp 768w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2024\/03\/thuat-ngu-marketing-300x129.webp 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-15591\" class=\"wp-caption-text\">C\u00e1c thu\u1eadt ng\u1eef Marketing ph\u1ed5 bi\u1ebfn nh\u01b0ng d\u1ec5 g\u00e2y nh\u1ea7m l\u1eabn cho Marketers.<\/figcaption><\/figure><h2><span class=\"ez-toc-section\" id=\"Thuat_ngu_Marketing_la_gi\"><\/span>Thu\u1eadt ng\u1eef Marketing l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Thu\u1eadt ng\u1eef marketing hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 nh\u1eefng t\u1eeb ng\u1eef ri\u00eang bi\u1ec7t, t\u1eeb ng\u1eef chuy\u00ean ng\u00e0nh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong marketing.<\/p><figure id=\"attachment_6155\" aria-describedby=\"caption-attachment-6155\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-6155 size-full\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2022\/03\/thuat-ngu-marketing-8.jpg\" alt=\"thu\u1eadt ng\u1eef marketing\" width=\"768\" height=\"286\" title=\"\" srcset=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2022\/03\/thuat-ngu-marketing-8.jpg 768w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2022\/03\/thuat-ngu-marketing-8-300x112.jpg 300w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2022\/03\/thuat-ngu-marketing-8-750x279.jpg 750w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-6155\" class=\"wp-caption-text\">Thu\u1eadt ng\u1eef marketing l\u00e0 nh\u1eefng t\u1eeb ng\u1eef chuy\u00ean ng\u00e0nh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong l\u0129nh v\u1ef1c marketing. (Ngu\u1ed3n: bettergrowth.org)<\/figcaption><\/figure><h2><span class=\"ez-toc-section\" id=\"Top_5_thuat_ngu_Marketing_thong_dung_nhat_hien_nay\"><\/span>Top 5 thu\u1eadt ng\u1eef Marketing th\u00f4ng d\u1ee5ng nh\u1ea5t hi\u1ec7n nay<span class=\"ez-toc-section-end\"><\/span><\/h2><p>M\u1ed9t s\u1ed1 thu\u1eadt ng\u1eef Marketing th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn, \u0111\u00f3 l\u00e0:<\/p><h3><span class=\"ez-toc-section\" id=\"1_Digital_Marketing\"><\/span>1. Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Digital Marketing l\u00e0 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb s\u1ed1 th\u00f4ng qua n\u1ec1n t\u1ea3ng internet. Hay hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, \u0111\u00f3 l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng b\u00e1, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 th\u00f4ng qua c\u00e1c k\u00eanh online. Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0, Digital Marketing ng\u00e0y c\u00e0ng cho th\u1ea5y \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a m\u00ecnh trong vi\u1ec7c t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/p><figure id=\"attachment_6148\" aria-describedby=\"caption-attachment-6148\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-6148 size-full\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2022\/03\/thuat-ngu-marketing-1.jpg\" alt=\"thu\u1eadt ng\u1eef marketing\" width=\"768\" height=\"480\" title=\"\" srcset=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2022\/03\/thuat-ngu-marketing-1.jpg 768w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2022\/03\/thuat-ngu-marketing-1-300x188.jpg 300w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2022\/03\/thuat-ngu-marketing-1-750x469.jpg 750w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-6148\" class=\"wp-caption-text\">Digital Marketing &#8211; ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb s\u1ed1 l\u00e0 thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ea5t ph\u1ed5 bi\u1ebfn hi\u1ec7n nay. (Ngu\u1ed3n: mit.vn)<\/figcaption><\/figure><h3><span class=\"ez-toc-section\" id=\"2_Dinh_vi_thuong_hieu_Brand_Positioning\"><\/span>2. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u (Brand Positioning)<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Brand positioning hay \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch m\u00e0 c\u00e1c c\u00e1 nh\u00e2n hay doanh kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf ri\u00eang c\u1ee7a m\u00ecnh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. T\u1eeb \u0111\u00f3, gi\u00fap doanh nghi\u1ec7p t\u1ea1o d\u1ea5u \u1ea5n kh\u00e1c bi\u1ec7t khi\u1ebfn kh\u00e1ch h\u00e0ng nh\u1edb v\u00e0 nh\u1eadn di\u1ec7n m\u1ed7i khi nh\u1eafc \u0111\u1ebfn v\u00e0 l\u00e0 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p.<\/p><h3><span class=\"ez-toc-section\" id=\"3_Nuoi_duong_khach_hang_tiem_nang_Lead_Nurturing\"><\/span>3. Nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Lead Nurturing)<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Lead Nurturing hay nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 qu\u00e1 tr\u00ecnh doanh nghi\u1ec7p cung c\u1ea5p th\u00f4ng tin cho t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n <a href=\"https:\/\/vbee.vn\/blog\/chuyen-van-ban-thanh-giong-noi\/linh-vuc\/truyen-thong\/\">truy\u1ec1n th\u00f4ng<\/a>. T\u1eeb \u0111\u00f3, gi\u00fap h\u1ecd nh\u1eadn ra gi\u00e1 tr\u1ecb m\u00e0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 mang l\u1ea1i v\u00e0 ch\u1ee7 \u0111\u1ed9ng t\u00ecm \u0111\u1ebfn doanh nghi\u1ec7p.<\/p><h3><span class=\"ez-toc-section\" id=\"4_Nhan_dien_thuong_hieu_Brand_Awareness\"><\/span>4. Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Brand Awareness)<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Brand Awareness &#8211; nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng \u0111i\u1ec1u m\u00e0 kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y c\u0169ng nh\u01b0 ghi nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Trong marketing, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua m\u1eabu m\u00e3, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, s\u1ef1 chuy\u00ean nghi\u1ec7p, \u0111\u1eb3ng c\u1ea5p\u2026 \u0110\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng cao, doanh nghi\u1ec7p c\u00e0ng d\u1ec5 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu.<\/p><figure id=\"attachment_6156\" aria-describedby=\"caption-attachment-6156\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-6156 size-full\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2022\/03\/thuat-ngu-marketing.jpg\" alt=\"thu\u1eadt ng\u1eef marketing\" width=\"768\" height=\"512\" title=\"\" srcset=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2022\/03\/thuat-ngu-marketing.jpg 768w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2022\/03\/thuat-ngu-marketing-300x200.jpg 300w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2022\/03\/thuat-ngu-marketing-750x500.jpg 750w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-6156\" class=\"wp-caption-text\">Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Brand Awareness) l\u00e0 nh\u1eefng \u0111i\u1ec1u kh\u00e1ch h\u00e0ng th\u1ea5y v\u00e0 ghi nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. (Ngu\u1ed3n: bizfly.vn)<\/figcaption><\/figure><h3><span class=\"ez-toc-section\" id=\"5_Chan_dung_khach_hang_Buyer_Persona\"><\/span>5. Ch\u00e2n dung kh\u00e1ch h\u00e0ng (Buyer Persona)<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Ch\u00e2n dung kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t b\u1ea3n ph\u00e1c th\u1ea3o chi ti\u1ebft v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi. N\u00f3 s\u1ebd bao g\u1ed3m c\u00e1c th\u00f4ng tin li\u00ean quan nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc, quan \u0111i\u1ec3m s\u1ed1ng, s\u1edf th\u00edch\u2026<\/p><p>&gt;&gt;Xem th\u00eam: <a href=\"https:\/\/vbee.vn\/blog\/chia-se\/affiliate-marketing\/\">Affiliate Marketing l\u00e0 g\u00ec? C\u00e1ch tri\u1ec3n khai hi\u1ec7u qu\u1ea3 th\u1ebf n\u00e0o?<\/a><\/p><h2><span class=\"ez-toc-section\" id=\"6_thuat_ngu_Marketing_de_gay_nham_lan_nhat_cho_cac_Marketers\"><\/span>6 thu\u1eadt ng\u1eef Marketing d\u1ec5 g\u00e2y nh\u1ea7m l\u1eabn nh\u1ea5t cho c\u00e1c Marketers<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Trong s\u1ed1 c\u00e1c thu\u1eadt ng\u1eef Marketing, c\u00f3 kh\u00f4ng \u00edt thu\u1eadt ng\u1eef d\u1ec5 g\u00e2y nh\u1ea7m l\u1eabn nh\u1ea5t cho c\u00e1c Marketers nh\u01b0:<\/p><h3><span class=\"ez-toc-section\" id=\"1_Online_Marketing_va_Digital_Marketing\"><\/span>1. Online Marketing v\u00e0 Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Digital Marketing l\u00e0 c\u00e1ch th\u1ee9c ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n nay. Nh\u01b0 internet, \u0111i\u1ec7n tho\u1ea1i, Audio, TV hay Digital OOH\u2026 Trong khi \u0111\u00f3, Online Marketing l\u00e0 c\u00e1ch th\u1ee9c ti\u1ebfp th\u1ecb ch\u1ec9 th\u1ef1c hi\u1ec7n tr\u00ean Internet. V\u00ed d\u1ee5 nh\u01b0 Website, Social Media, Display Ad\u2026 Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, Online Marketing chi\u1ebfm m\u1ed9t ph\u1ea7n nh\u1ecf trong Digital Marketing.<\/p><figure id=\"attachment_7247\" aria-describedby=\"caption-attachment-7247\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7247 size-full\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2023\/10\/thuat-ngu-marketing-6.jpg\" alt=\"Thu\u1eadt ng\u1eef marketing\" width=\"768\" height=\"376\" title=\"\" srcset=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2023\/10\/thuat-ngu-marketing-6.jpg 768w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2023\/10\/thuat-ngu-marketing-6-300x147.jpg 300w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2023\/10\/thuat-ngu-marketing-6-750x367.jpg 750w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-7247\" class=\"wp-caption-text\">Online Marketing ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n nh\u1ecf trong Digital Marketing. (Ngu\u1ed3n: advertisingvietnam.com)<\/figcaption><\/figure><h3><span class=\"ez-toc-section\" id=\"2_Thuat_ngu_Brand_va_Trademark\"><\/span>2. Thu\u1eadt ng\u1eef Brand v\u00e0 Trademark<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Brand hay th\u01b0\u01a1ng hi\u1ec7u l\u00e0 thu\u1eadt ng\u1eef marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng kh\u00e1 ph\u1ed5 bi\u1ebfn. Bao g\u1ed3m c\u00e1c gi\u00e1 tr\u00ed v\u00f4 h\u00ecnh li\u00ean quan \u0111\u1ebfn thu\u1ed9c t\u00ednh s\u1ea3n ph\u1ea9m, \u0111i\u1ec3n h\u00ecnh nh\u01b0 t\u00ean, uy t\u00edn, gi\u00e1 th\u00e0nh, bao b\u00ec\u2026 Hay hi\u1ec7u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u00f3 l\u00e0 nh\u1eefng g\u00ec in s\u00e2u trong kh\u00e1ch h\u00e0ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u00ecn nh\u1eadn v\u1ec1 doanh nghi\u1ec7p.<\/p><p>C\u00f2n v\u1edbi Trademark, m\u1eb7c d\u00f9 c\u0169ng \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng n\u00f3 ch\u1ec9 l\u00e0 nh\u00e3n hi\u1ec7u \u0111\u01b0\u1ee3c lu\u1eadt v\u1ec1 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 b\u1ea3o h\u1ed9. V\u00ed d\u1ee5 nh\u01b0 c\u00e1c logo hay slogan, logo\u2026<\/p><figure id=\"attachment_7244\" aria-describedby=\"caption-attachment-7244\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7244 size-full\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2023\/10\/thuat-ngu-marketing-3.jpg\" alt=\"thu\u1eadt ng\u1eef marketing\" width=\"768\" height=\"255\" title=\"\" srcset=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2023\/10\/thuat-ngu-marketing-3.jpg 768w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2023\/10\/thuat-ngu-marketing-3-300x100.jpg 300w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2023\/10\/thuat-ngu-marketing-3-750x249.jpg 750w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-7244\" class=\"wp-caption-text\">Customer v\u00e0 Consumer l\u00e0 hai thu\u1eadt ng\u1eef marketing li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t d\u1ec5 g\u00e2y nh\u1ea7m l\u1eabn. (Ngu\u1ed3n: www.lawfirms.vn)<\/figcaption><\/figure><h3><span class=\"ez-toc-section\" id=\"3_Thuat_ngu_marketing_Customer_va_Consumer\"><\/span>3. Thu\u1eadt ng\u1eef marketing Customer v\u00e0 Consumer<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Customer ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng &#8211; ng\u01b0\u1eddi tham gia tr\u1ef1c ti\u1ebfp v\u00e0o qu\u00e1 tr\u00ecnh mua b\u00e1n, trao \u0111\u1ed5i h\u00e0ng h\u00f3a t\u1eeb nh\u00e0 cung c\u1ea5p. Th\u00f4ng th\u01b0\u1eddng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1 nh\u00e2n, m\u1ed9t t\u1ed5 ch\u1ee9c hay \u0111\u1ea1i l\u00fd\u2026 Trong khi \u0111\u00f3, Consumer &#8211; ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng cu\u1ed1i c\u00f9ng trong qu\u00e1 tr\u00ecnh cung \u1ee9ng, ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p><figure id=\"attachment_7245\" aria-describedby=\"caption-attachment-7245\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7245 size-full\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2023\/10\/thuat-ngu-marketing-4.jpg\" alt=\"Customer l\u00e0 thu\u1eadt ng\u1eef ch\u1ec9 ng\u01b0\u1eddi mua h\u00e0ng trong khi Consumer ch\u1ec9 ng\u01b0\u1eddi s\u1eed d\u1ee5ng tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m.\" width=\"768\" height=\"429\" title=\"\" srcset=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2023\/10\/thuat-ngu-marketing-4.jpg 768w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2023\/10\/thuat-ngu-marketing-4-300x168.jpg 300w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2023\/10\/thuat-ngu-marketing-4-750x419.jpg 750w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-7245\" class=\"wp-caption-text\">Customer l\u00e0 thu\u1eadt ng\u1eef ch\u1ec9 ng\u01b0\u1eddi mua h\u00e0ng trong khi Consumer ch\u1ec9 ng\u01b0\u1eddi s\u1eed d\u1ee5ng tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m. (Ngu\u1ed3n: www.feedough.com)<\/figcaption><\/figure><h3><span class=\"ez-toc-section\" id=\"4_Objectives_va_Goals\"><\/span>4. Objectives v\u00e0 Goals<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Trong c\u00e1c thu\u1eadt ng\u1eef marketing, Goals \u2013 m\u1ee5c \u0111\u00edch, th\u01b0\u1eddng d\u00f9ng \u0111\u1ec3 ch\u1ec9 \u0111\u00edch \u0111\u1ebfn cu\u1ed1i c\u00f9ng c\u1ee7a chi\u1ebfn d\u1ecbch. C\u00f2n Objectives l\u00e0 m\u1ee5c ti\u00eau, \u0111\u00f3ng vai tr\u00f2 x\u00e1c \u0111\u1ecbnh c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch.<\/p><figure id=\"attachment_7243\" aria-describedby=\"caption-attachment-7243\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7243 size-full\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2023\/10\/thuat-ngu-marketing-2.jpg\" alt=\"Thu\u1eadt ng\u1eef marketing\" width=\"768\" height=\"432\" title=\"\" srcset=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2023\/10\/thuat-ngu-marketing-2.jpg 768w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2023\/10\/thuat-ngu-marketing-2-300x169.jpg 300w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2023\/10\/thuat-ngu-marketing-2-750x422.jpg 750w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-7243\" class=\"wp-caption-text\">Objectives l\u00e0 m\u1ee5c ti\u00eau, x\u00e1c \u0111\u1ecbnh c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ea7n tri\u1ec3n khai \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c Goals &#8211; m\u1ee5c \u0111\u00edch. (Ngu\u1ed3n: youtube.com)<\/figcaption><\/figure><h3><span class=\"ez-toc-section\" id=\"5_Thuat_ngu_marketing_viral_video_va_TVC\"><\/span>5. Thu\u1eadt ng\u1eef marketing viral video v\u00e0 TVC<span class=\"ez-toc-section-end\"><\/span><\/h3><p>N\u1ebfu nh\u01b0 TVC qu\u1ea3ng c\u00e1o th\u01b0\u1eddng ch\u1ec9 t\u1eadp trung \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt t\u00ednh n\u0103ng gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn ra \u01b0u \u0111i\u1ec3m, gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 th\u00ec viral video l\u1ea1i ch\u00fa tr\u1ecdng nhi\u1ec1u h\u01a1n \u0111\u1ebfn c\u00e2u chuy\u1ec7n mang \u00fd ngh\u0129a m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n truy\u1ec1n t\u1ea3i. Viral video th\u01b0\u1eddng r\u1ea5t ch\u1ec9n nhu v\u1ec1 m\u1eb7t n\u1ed9i dung, h\u00ecnh th\u1ee9c v\u00e0 y\u1ebfu t\u1ed1 qu\u1ea3ng c\u00e1o trong \u0111\u00f3 hi\u1ec7n di\u1ec7n r\u1ea5t \u00edt.<\/p><figure id=\"attachment_7242\" aria-describedby=\"caption-attachment-7242\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7242 size-full\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2023\/10\/thuat-ngu-marketing-1.jpg\" alt=\"Thu\u1eadt ng\u1eef marketing\" width=\"768\" height=\"432\" title=\"\" srcset=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2023\/10\/thuat-ngu-marketing-1.jpg 768w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2023\/10\/thuat-ngu-marketing-1-300x169.jpg 300w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2023\/10\/thuat-ngu-marketing-1-750x422.jpg 750w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-7242\" class=\"wp-caption-text\">Viral video th\u01b0\u1eddng t\u1eadp trung v\u00e0o c\u00e2u chuy\u1ec7n\u00a0 trong khi TVC ch\u00fa tr\u1ecdng nhi\u1ec1u h\u01a1n \u0111\u1ebfn gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. (Ngu\u1ed3n: youtube.com)<\/figcaption><\/figure><p>Viral video hi\u1ec7n nay xu\u1ea5t hi\u1ec7n r\u1ea5t nhi\u1ec1u tr\u00ean c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 <a href=\"https:\/\/vbee.vn\/blog\/google\/youtube-va-youtube-music\/\">Youtube<\/a>, Facebook\u2026B\u1edfi v\u1eady, vi\u1ec7c \u1ee9ng d\u1ee5ng marketing \u0111\u1ec3 t\u1ea1o viral video c\u0169ng l\u00e0 <a href=\"https:\/\/vbee.vn\/blog\/google\/cach-kiem-tien-tren-youtube\/\">c\u00e1ch ki\u1ebfm ti\u1ec1n tr\u00ean Youtube<\/a> hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u nh\u1ea5t.<\/p><h3><span class=\"ez-toc-section\" id=\"6_PR_va_quang_cao\"><\/span>6. PR v\u00e0 qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h3><p>PR l\u00e0 ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p th\u01b0\u1eddng s\u1eed d\u1ee5ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i h\u00ecnh \u1ea3nh, th\u00f4ng \u0111i\u1ec7p t\u00edch c\u1ef1c \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng. V\u1edbi ph\u01b0\u01a1ng th\u1ee9c n\u00e0y, h\u1ecd c\u00f3 th\u1ec3 kh\u00e9o l\u00e9o v\u00e0 tinh t\u1ebf \u201ckhoe) ra nh\u1eefng th\u00e0nh qu\u1ea3 hay nh\u1eefng \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c c\u1ee7a h\u1ecd cho c\u1ed9ng \u0111\u1ed3ng.<\/p><p>Kh\u00e1c v\u1edbi PR, thu\u1eadt ng\u1eef qu\u1ea3ng c\u00e1o trong marketing th\u1ec3 hi\u1ec7n s\u1ef1 \u201ct\u1ea5n c\u00f4ng\u201d tr\u1ef1c ti\u1ebfp v\u00e0o kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 th\u01b0\u1eddng s\u1ebd nh\u1ea5n m\u1ea1nh c\u00e1c \u0111\u1eb7c tr\u01b0ng, \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m th\u00f4ng qua TVC, Radio Ad hay Print Ad ho\u1eb7c Affiliate Marketing\u2026<\/p><figure id=\"attachment_7246\" aria-describedby=\"caption-attachment-7246\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7246 size-full\" src=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2023\/10\/thuat-ngu-marketing-5.jpg\" alt=\"Thu\u1eadt ng\u1eef marketing\" width=\"768\" height=\"432\" title=\"\" srcset=\"https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2023\/10\/thuat-ngu-marketing-5.jpg 768w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2023\/10\/thuat-ngu-marketing-5-300x169.jpg 300w, https:\/\/vbee.vn\/blog\/wp-content\/uploads\/2023\/10\/thuat-ngu-marketing-5-750x422.jpg 750w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-7246\" class=\"wp-caption-text\">M\u1eb7c d\u00f9 \u0111\u1ec1u c\u00f3 nhi\u1ec7m v\u1ee5 qu\u1ea3ng b\u00e1 \u0111\u1ebfn kh\u00e1ch h\u00e0ng nh\u01b0 PR v\u00e0 qu\u1ea3ng c\u00e1o l\u00e0 hai thu\u1eadt ng\u1eef marketing ho\u00e0n to\u00e0n kh\u00e1c nhau. (Ngu\u1ed3n: digihero.vn)<\/figcaption><\/figure><p>Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1 thu\u1eadt ng\u1eef marketing \u0111\u01b0\u1ee3c <a href=\"https:\/\/vbee.vn\/blog\/doi-ngu\/\">\u0111\u1ed9i ng\u0169<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/vbee.vn\">Vbee<\/a> t\u1ed5ng h\u1ee3p. Hy v\u1ecdng th\u00f4ng qua c\u00e1c chia s\u1ebb n\u00e0y, b\u1ea1n s\u1ebd hi\u1ec3u h\u01a1n v\u1ec1 l\u0129nh v\u1ef1c c\u0169ng nh\u01b0 tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u nh\u1ea7m xoay quanh nh\u1eefng kh\u00e1i ni\u1ec7m v\u1ec1 Marketing.<\/p>","protected":false},"excerpt":{"rendered":"<p>Trong s\u1ed1 c\u00e1c thu\u1eadt ng\u1eef Marketing c\u00f3 r\u1ea5t nhi\u1ec1u thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn v\u00e0 c\u0169ng c\u00f3 kh\u00f4ng \u00edt c\u00e1c c\u1eb7p c\u1ee5m t\u1eeb m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi \u0111ang nh\u1ea7m l\u1eabn. Trong b\u00e0i vi\u1ebft n\u00e0y h\u00e3y c\u00f9ng Vbee t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 nh\u1eefng c\u1eb7p thu\u1eadt ng\u1eef n\u00e0y nh\u00e9!Thu\u1eadt ng\u1eef Marketing l\u00e0 g\u00ec?Thu\u1eadt ng\u1eef marketing&#8230;<\/p>\n","protected":false},"author":3,"featured_media":15591,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133],"tags":[28],"class_list":["post-2825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se","tag-text-to-speech"],"_links":{"self":[{"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/posts\/2825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/comments?post=2825"}],"version-history":[{"count":15,"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/posts\/2825\/revisions"}],"predecessor-version":[{"id":28210,"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/posts\/2825\/revisions\/28210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/media\/15591"}],"wp:attachment":[{"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/media?parent=2825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/categories?post=2825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbee.vn\/blog\/wp-json\/wp\/v2\/tags?post=2825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}